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“The Walking Dead” Hits 6-Year Ratings Low as Negan Storyline Continues to Lose Viewers

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At the risk of coming off like we’re piling on “The Walking Dead” (personally speaking, I’ve been a huge fan and defender of the show since the very beginning), we do think it’s important to talk about what’s happening with the show right now.

What’s happening, you ask? Well, viewers are continuing to tune out in droves this season, with the latest ratings report showing some serious cause for concern: the most recent episode, titled “The Big Scary U,” brought the hit AMC series to a six-year ratings low, pulling in just 7.85 million viewers this past Sunday night.

That’s the lowest number of viewers “The Walking Dead” has had since way back in 2011, when 6.89 million people tuned in for Season 2’s second to last episode.

Mind you, as it’s always important to point out, “The Walking Dead” continues to be a ratings juggernaut despite its recent ratings troubles; most shows would sacrifice goats and cut off hands to grab as many viewers as the series continues to. But it’s at least worth discussing what’s going on, if only to try and figure out WHY it’s going on.

With a Rotten Tomatoes score of 83%, “The Big Scary U” is one of the best reviewed episodes of Season 8, mostly serving to humanize Negan in a way that has altogether made him a more interesting, realistic villain. Of course, the issue isn’t so much with Sunday night’s episode, but rather that many just plain didn’t watch it.

Oddly enough, the previous week’s episode, “Some Guy,” was critically acclaimed across the board – yours truly, in a piece here on Bloody Disgusting last week, dubbed it Season 8’s best episode – so it’s certainly interesting to see the ratings dip in the wake of such a solid hour of television. “Some Guy” actually brought an uptick to the show’s ratings, besting the previous week’s 8.52 million viewers by pulling in 8.69 million viewers. So why then did nearly one million people tune out this past Sunday?

If you look back at the numbers, you’ll see that the ratings slide began back in Season 7, which kicked off with one of the most watched episodes in the series’ history (it promised, after all, a bombshell resolution to the show’s biggest cliffhanger) but then started pulling in weekly numbers considerably lower than it had been enjoying at that time. Of course, Season 7 is when Negan came onto the scene as the show’s new villain, suggesting that viewers, well, they’re just not all that into the Negan vs. Rick feud; interesting, given it was the show’s most anticipated storyline for many years.

The war between Rick and Negan was kicked into high gear right out of the gate in Season 8, and yet, many of the show’s faithful viewers just haven’t been sticking around to see how it all plays out. Of course, it’s only natural for the episodes sandwiched in-between premieres and finales to pull in numbers much lower than those premieres and finales, but even Season 8’s premiere drew in numbers that paled in comparison to those of other season premieres. And again, subsequent numbers have only continued to experience drops that are way more concerning than the show’s have ever been.

The easy explanation for this dilemma? “The Walking Dead” hasn’t exactly been must-watch television since its shocking Season 7 premiere, and the week-to-week numbers have been a reflection of that simple fact. Despite being one of the most fan-favorite storylines from Robert Kirkman’s comic books, the show’s version of the so-called “all-out war” has been decidedly lackluster, and it seems to me that viewers have caught on to the fact that they won’t be missing much as long as they tune in for the mid-season finale on December 10. You can expect the numbers to jump significantly on that date, but until then, what are the stakes of this war if we know all of the main characters are immune to its horrors? And with no real stakes, why should anyone care?

“The Walking Dead” has for years been sticking to a pretty clear formula, one that ensures that major happenings are for the most part entirely exclusive to season/mid-season premieres and finales. And I think that formula is hurting Season 8 more than any other season because we’re in the midst of a war that *needs* casualties in order to be compelling; alas, we’ve all caught on to the fact that substantial casualties very likely won’t be sustained until the night of December 10. If nothing much is going to be happening between now and then, can you really blame viewers for spending their Sunday nights doing something else?

And if Rick, Daryl and all of our favorite characters continue to be almost supernaturally bulletproof, is it even worth being invested in their plights anymore?

For a show like “The Walking Dead,” there are of course stakes and storytelling techniques beyond character deaths – simple things like a change of scenery and some fresh storylines would go a long way to keep things interesting. But Season 8, in particular, needs to start spilling some blood (the blood of important characters, that is) if it hopes to keep viewers interested. After all, the only real water cooler conversation we’ve gotten out of the season so far was the death of a computer-generated tiger, which one could argue just isn’t compelling enough.

Here’s hoping the “all-out war” starts feeling like one real soon.

Writer in the horror community since 2008. Editor in Chief of Bloody Disgusting. Owns Eli Roth's prop corpse from Piranha 3D. Has four awesome cats. Still plays with toys.

Editorials

What’s Wrong with My Baby!? Larry Cohen’s ‘It’s Alive’ at 50

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Netflix It's Alive

Soon after the New Hollywood generation took over the entertainment industry, they started having children. And more than any filmmakers that came before—they were terrified. Rosemary’s Baby (1968), The Exorcist (1973), The Omen (1976), Eraserhead (1977), The Brood (1979), The Shining (1980), Possession (1981), and many others all deal, at least in part, with the fears of becoming or being a parent. What if my child turns out to be a monster? is corrupted by some evil force? or turns out to be the fucking Antichrist? What if I screw them up somehow, or can’t help them, or even go insane and try to kill them? Horror has always been at its best when exploring relatable fears through extreme circumstances. A prime example of this is Larry Cohen’s 1974 monster-baby movie It’s Alive, which explores the not only the rollercoaster of emotions that any parent experiences when confronted with the difficulties of raising a child, but long-standing questions of who or what is at fault when something goes horribly wrong.

Cohen begins making his underlying points early in the film as Frank Davis (John P. Ryan) discusses the state of the world with a group of expectant fathers in a hospital waiting room. They discuss the “overabundance of lead” in foods and the environment, smog, and pesticides that only serve to produce roaches that are “bigger, stronger, and harder to kill.” Frank comments that this is “quite a world to bring a kid into.” This has long been a discussion point among people when trying to decide whether to have kids or not. I’ve had many conversations with friends who have said they feel it’s irresponsible to bring children into such a violent, broken, and dangerous world, and I certainly don’t begrudge them this. My wife and I did decide to have children but that doesn’t mean that it’s been easy.

Immediately following this scene comes It’s Alive’s most famous sequence in which Frank’s wife Lenore (Sharon Farrell) is the only person left alive in her delivery room, the doctors clawed and bitten to death by her mutant baby, which has escaped. “What does my baby look like!? What’s wrong with my baby!?” she screams as nurses wheel her frantically into a recovery room. The evening that had begun with such joy and excitement at the birth of their second child turned into a nightmare. This is tough for me to write, but on some level, I can relate to this whiplash of emotion. When my second child was born, they came about five weeks early. I’ll use the pronouns “they/them” for privacy reasons when referring to my kids. Our oldest was still very young and went to stay with my parents and we sped off to the hospital where my wife was taken into an operating room for an emergency c-section. I was able to carry our newborn into the NICU (natal intensive care unit) where I was assured that this was routine for all premature births. The nurses assured me there was nothing to worry about and the baby looked big and healthy. I headed to where my wife was taken to recover to grab a few winks assuming that everything was fine. Well, when I awoke, I headed back over to the NICU to find that my child was not where I left them. The nurse found me and told me that the baby’s lungs were underdeveloped, and they had to put them in a special room connected to oxygen tubes and wires to monitor their vitals.

It’s difficult to express the fear that overwhelmed me in those moments. Everything turned out okay, but it took a while and I’m convinced to this day that their anxiety struggles spring from these first weeks of life. As our children grew, we learned that two of the three were on the spectrum and that anxiety, depression, ADHD, and OCD were also playing a part in their lives. Parents, at least speaking for myself, can’t help but blame themselves for the struggles their children face. The “if only” questions creep in and easily overcome the voices that assure us that it really has nothing to do with us. In the film, Lenore says, “maybe it’s all the pills I’ve been taking that brought this on.” Frank muses aloud about how he used to think that Frankenstein was the monster, but when he got older realized he was the one that made the monster. The aptly named Frank is wondering if his baby’s mutation is his fault, if he created the monster that is terrorizing Los Angeles. I have made plenty of “if only” statements about myself over the years. “If only I hadn’t had to work so much, if only I had been around more when they were little.” Mothers may ask themselves, “did I have a drink, too much coffee, or a cigarette before I knew I was pregnant? Was I too stressed out during the pregnancy?” In other words, most parents can’t help but wonder if it’s all their fault.

At one point in the film, Frank goes to the elementary school where his baby has been sighted and is escorted through the halls by police. He overhears someone comment about “screwed up genes,” which brings about age-old questions of nature vs. nurture. Despite the voices around him from doctors and detectives that say, “we know this isn’t your fault,” Frank can’t help but think it is, and that the people who try to tell him it isn’t really think it’s his fault too. There is no doubt that there is a hereditary element to the kinds of mental illness struggles that my children and I deal with. But, and it’s a bit but, good parenting goes a long way in helping children deal with these struggles. Kids need to know they’re not alone, a good parent can provide that, perhaps especially parents that can relate to the same kinds of struggles. The question of nature vs. nurture will likely never be entirely answered but I think there’s more than a good chance that “both/and” is the case. Around the midpoint of the film, Frank agrees to disown the child and sign it over for medical experimentation if caught or killed. Lenore and the older son Chris (Daniel Holzman) seek to nurture and teach the baby, feeling that it is not a monster, but a member of the family.

It’s Alive takes these ideas to an even greater degree in the fact that the Davis Baby really is a monster, a mutant with claws and fangs that murders and eats people. The late ’60s and early ’70s also saw the rise in mass murderers and serial killers which heightened the nature vs. nurture debate. Obviously, these people were not literal monsters but human beings that came from human parents, but something had gone horribly wrong. Often the upbringing of these killers clearly led in part to their antisocial behavior, but this isn’t always the case. It’s Alive asks “what if a ‘monster’ comes from a good home?” In this case is it society, environmental factors, or is it the lead, smog, and pesticides? It is almost impossible to know, but the ending of the film underscores an uncomfortable truth—even monsters have parents.

As the film enters its third act, Frank joins the hunt for his child through the Los Angeles sewers and into the L.A. River. He is armed with a rifle and ready to kill on sight, having divorced himself from any relationship to the child. Then Frank finds his baby crying in the sewers and his fatherly instincts take over. With tears in his eyes, he speaks words of comfort and wraps his son in his coat. He holds him close, pats and rocks him, and whispers that everything is going to be okay. People often wonder how the parents of those who perform heinous acts can sit in court, shed tears, and defend them. I think it’s a complex issue. I’m sure that these parents know that their child has done something evil, but that doesn’t change the fact that they are still their baby. Your child is a piece of yourself formed into a whole new human being. Disowning them would be like cutting off a limb, no matter what they may have done. It doesn’t erase an evil act, far from it, but I can understand the pain of a parent in that situation. I think It’s Alive does an exceptional job placing its audience in that situation.

Despite the serious issues and ideas being examined in the film, It’s Alive is far from a dour affair. At heart, it is still a monster movie and filled with a sense of fun and a great deal of pitch-black humor. In one of its more memorable moments, a milkman is sucked into the rear compartment of his truck as red blood mingles with the white milk from smashed bottles leaking out the back of the truck and streaming down the street. Just after Frank agrees to join the hunt for his baby, the film cuts to the back of an ice cream truck with the words “STOP CHILDREN” emblazoned on it. It’s a movie filled with great kills, a mutant baby—created by make-up effects master Rick Baker early in his career, and plenty of action—and all in a PG rated movie! I’m telling you, the ’70s were wild. It just also happens to have some thoughtful ideas behind it as well.

Which was Larry Cohen’s specialty. Cohen made all kinds of movies, but his most enduring have been his horror films and all of them tackle the social issues and fears of the time they were made. God Told Me To (1976), Q: The Winged Serpent (1982), and The Stuff (1985) are all great examples of his socially aware, low-budget, exploitation filmmaking with a brain and It’s Alive certainly fits right in with that group. Cohen would go on to write and direct two sequels, It Lives Again (aka It’s Alive 2) in 1978 and It’s Alive III: Island of the Alive in 1987 and is credited as a co-writer on the 2008 remake. All these films explore the ideas of parental responsibility in light of the various concerns of the times they were made including abortion rights and AIDS.

Fifty years after It’s Alive was initially released, it has only become more relevant in the ensuing years. Fears surrounding parenthood have been with us since the beginning of time but as the years pass the reasons for these fears only seem to become more and more profound. In today’s world the conversation of the fathers in the waiting room could be expanded to hormones and genetic modifications in food, terrorism, climate change, school and other mass shootings, and other threats that were unknown or at least less of a concern fifty years ago. Perhaps the fearmongering conspiracy theories about chemtrails and vaccines would be mentioned as well, though in a more satirical fashion, as fears some expectant parents encounter while endlessly doomscrolling Facebook or Twitter. Speaking for myself, despite the struggles, the fears, and the sadness that sometimes comes with having children, it’s been worth it. The joys ultimately outweigh all of that, but I understand the terror too. Becoming a parent is no easy choice, nor should it be. But as I look back, I can say that I’m glad we made the choice we did.

I wonder if Frank and Lenore can say the same thing.

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