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Shake the Ball and Die: Blumhouse Turning Iconic ‘Magic 8 Ball’ Toy into a Feature Film

Developed in the 1950s and manufactured by Mattel, the novelty Magic 8 Ball is one of the most iconic toys of all time, and it’s now getting… a feature length movie adaptation?!

Yes, Deadline reports tonight that Mattel and Blumhouse are joining forces to turn the toy into a live-action movie, with Jeff Wadlow (Truth or Dare) attached to direct.

The press release notes that the film will be “suspense filled.”

Wadlow will write the script with Jillian Jacobs and Chris Roach.

Since the 1950s, Magic 8 Ball has inspired imagination, suspense and intrigue across generations. This iconic toy has a built-in connection with fans and untapped potential for storytelling,” said Robbie Brenner of Mattel Films. “There are no partners better suited to tell the Magic 8 Ball story in collaboration with Mattel Films than Jeff Wadlow and Blumhouse Productions, whose unique approach to the thriller genre has captivated audiences worldwide and has gained widespread accolades.”

As fans of Mattel and their iconic brands, we’re looking forward to bringing Magic 8 Ball, one of their most celebrated toys, to life, and playing against expectations in doing so,” said Jason Blum, founder of Blumhouse Productions. “We look forward to partnering with Mattel Films to put this project on the fast track to the big screen and create a memorable experience for moviegoers.”