Cheetos has joined forces with Blumhouse for the launch of The Flavor of Fear this Halloween, and a new short film highlights just how scary this collab is.
The new Phantom Heat Puffs flavor hit shelves as of August 31, combining brown sugar and cinnamon with spicy, mouth-numbing Sichuan pepper. If that snickerdoodle-meets-heat isn’t scary enough, Blumhouse has unleashed a new Cheetos short film celebrating the release from writer-director Joe Grode.
More officially, Sweet Phantom Heat Puffs are a “limited time snack designed to fizz, tingle and even leave your mouth feeling numb.” It is indeed spicy; you just have to get past the sugary sweetness first.
When Bill, an office worker trapped in the soul-crushing cycle of corporate America, tries new Cheetos The Flavor of Fear, an exhilarating experience reminds him what it means to feel alive in the new Blumhouse short film.
As Cheetos’ website cheekily warns, “Cheetos is not liable for any scares, jumps, discomfort, sweating, chills, squirms, sleep-loss, thrown chips, involuntary screams, or nightmares that may result from watching the following.“
“Cheetos and Halloween have always shared a spirit of playful mischief, and every year we look for new ways to surprise fans with unexpected snacking experiences,” said Jess Spaulding, senior vice president of marketing at PepsiCo Foods U.S. “With Cheetos Sweet Phantom Heat Puffs, we’ve created a first-of-its-kind flavor that’s layered with sweetness, heat, and a unique tingling sensation. It’s an experience designed to keep fans guessing with every bite and delivers the irreverent twist they’ve come to expect from Cheetos.”
Grab a bag here, if you dare.