I’m really enjoying Paramount Pictures’ campaign for Darren Aronofsky‘s mother!, which is looking more and more like a straight-up horror film. While it originally felt like this was going to be some little thriller that just comes and goes on September 15th, the studio has secretly been hiding clues within all of the promotional materials. We’ve been trying our best to figure out what they mean, even alleging that we think this may turn out to be a vampire cult. One thing is for certain – Paramount has made it clear this is inspired by Rosemary’s Baby. I think at that point it became incredibly obvious that Jennifer Lawrence‘s character is pregnant. With that said, we have confirmed this with the help of reddit and @stevezaragoza, who both discovered a website link hidden on one of the posters. By clicking over we initially discovered a kaleidoscope that appeared to just spin around – only now, small things have been unlocking.

First, we discovered hidden imagery that confirms without a shadow of a doubt that Lawrence is preggers (see the screencap at the bottom). This lends credence that the cult is arriving specifically for her baby. It’s worth noting that Paramount does, in fact, own the remake rights to Rosemary’s Baby – but let’s not get ahead of ourselves (*ahem* Venom)…

[Related] Jennifer Lawrence Broke a Rib Filming mother!

Then there’s this hidden clip that extends the scene from this weekend’s trailer in which Lawrence is confronted by Michelle Pfeiffer‘s character, who is inquiring about her desire to have a child. Lawrence is petrified while Pfeiffer dances around the house giving a villainous speech about being young and having children. That’s when she smells the fear and gets serious, “Oh, you do want them…”

This is starting to get interesting…