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‘IT’s’ Box Office Numbers Continue to Float Towards $500 Million

While New Line Cinema’s Annabelle: Creation quietly surpassed $300M worldwide this weekend, their adaptation of Stephen King’s IT continues to decimate the box office. Last weekend saw only a 51% drop from the record-breaking opening weekend, with the same happening once again based on early estimates. Even though the Kingsman sequel has dethroned the King, IT only dropped 50% and is estimated to have pulled in another $30M for a domestic total of $266M. IT‘s international numbers jumped another $38M, which means IT is floating towards a $500M worldwide box office take relatively soon. Right now it sits at $478M.

With these numbers, IT is officially the fifth highest grossing film of 2017. That’s insane. As exciting as this is, it’s important to note that IT is NOT the highest grossing horror film of all time, as various news outlets are reporting. None are taking inflation into account, which would reveal that IT isn’t even in the ballpark of classics such as The Exorcist, The Sixth Sense, and even Jaws. Still, the fact that IT is “in the conversation” is cause for celebration.

[Review] ‘IT’ Achieves Horror Greatness as Pennywise Becomes a Horror Icon for the Ages!

In other horror news, Paramount Pictures’ mother! has a surprising weekend as well, only dropping 57% as well, pulling in another $3.2M for a total of $13M. But after all of the negative reviews and poor word of mouth, this religious-themed genre film never found its legs and can be considered a flop with its ridiculous $30M price tag (it needs to clear $90-100M worldwide to break even).

Entertainment Studios Motion Pictures, hoping to capitalize on their risk/reward of 47 Meters Down, lost bigtime with their Friend Request, which only took in $2.4M in a whopping 2,573 locations. It gets worse, with the film breaking the following record: this weekend Friend Request had the worst wide opening ever (films debuting in 2,500+ theaters). Ouch.

It’s been a helluva 2017 for horror and will continue through this coming Halloween. Can other studio films like Lionsgate’s SAW sequel, Jigsaw, Flatliners or Happy Death Day continue to bring people into theaters? There’s something in the air and it smells like flesh…



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COMMENTS

56 Comments
  • I don’t think mother need 100mm to break even but ok

    • REC03

      marketing can be very pricey on top of the $30 million budget

      • Yeah but i’d argue that the studio wasn’t expecting a 100mm total give or take the marketing.
        This is clearly the kind of movie that is more written about than seen. Big part of the publicity came frome the supposed “controversy” about the movie. Plus i don’t know in the US but here in Europe we didn’t have any kind of strong marketing, and let’s be honest, like “A cure for wellness”, this an artsy movie more suited for Europe than anything else.

  • Biscoito18

    What the hell is wrong with disqus?

    • Saturn

      Nothing – and I told you before, we’re not cousins, so stop trying to kiss me……

  • dukeblues

    The movie was not very good

  • Trent Owens

    I’m actuality looking forward to Happy Death Day

    • Matthew Morin

      Yeah, the title is weak, but the trailer makes it look like it may be pretty damn fun.

    • Jay Bennett

      I can see the appeal but I’m a little tired of the groundhog day plot frameworks, but if it has fun kills I might give it a shot

      • david

        I don’t think they’ll be able to much with the kills because Happy Death Day is rated PG-13.

        • Rohan

          They are probably gonna cut it off right before the death, because the day restarts when she dies, which is ok I guess but still a little, meh.

          • david

            I don’t see myself paying my hard earned money to see Happy Death Day in the theater since it’s rated PG-13. I’ll either try to see it for free in a sneak preview, wait to see it online for free, or just watch it when it hits Redbox.

          • Rohan

            Eh, I’ll see it. I dig the concept.

          • david

            Hopefully they’ll release an R rated director’s cut when the movie is released on blu-ray.

        • Jay Bennett

          Then its lost my appeal, damn.

  • Jay Bennett

    Anyone have an idea to why they didnt wait to release IT around Halloween? I feel it wouldve been better for marketing and its not like it has a lot of competition

    • Bluebolt

      I feel like it might get a second breath at the box office by the third week of October, heading into Halloween. It is a very good horror movie and hopefully has some legs to help keep it going to Halloween.

      • Jay Bennett

        I really hope a few theatres out there manage to keep it going until that Halloween week, I’m sure a bunch would still see it.

    • Ocelot006 .

      Well opening in September ended up working out for the best. Plus WB already has two other movies opening in October. WB made good money with Sully the same weekend last year. They the right move as all the money is proving. Not a lot of math to show that horror movies do better in October.

      • Jay Bennett

        Didnt think of the other wb studios releases, but I guess a window formed for that week that showed to be the best option.

    • Grimphantom

      Uh well, not competition but there’s alot of horror movies coming in that month, they just cram them all over and people may get tired of watching them. With movies like Saw, Happy Death Day, Texas Chainsaw and shows like Stranger Things, it will be too much for people to watch many horror stuff.

      Also think of a different point of view, September is a good month since there’s no saturation of horror or other movies (aside of Kingsman) that gives IT competition and also think that Warner Bros has plans for Pennywise in October like merchandise, costumes all that stuff so people can buy everything that relates with the movie.

      • Jay Bennett

        I did think of competition wise and that time around September seemed pretty empty, but I guess Halloween only hits for that weekend and spooky stuff fades away beyond that. As for Happy Death Day/Jigsaw coming out then, I still feel IT wouldve trampled them both.

  • Frank Bautista

    As a fan of the book, I didn’t think this movie was great, but it was serviceable, entertaining and better than a lot of the tripe you tend to see out there (shit like Friend Request, Wish Upon, The Bye Bye Man and such).

  • The Dark One

    Absolutely loved this movie! Anyone know when the directors cut comes out?

    • dukeblues

      Too each his own but I will stick to slasher horror. This psychological crap is not for me

    • Khy

      No blu-ray dates have been announced yet. But IF I had to guess I’m thinking perhaps sometime in December.

      • Grimphantom

        That or until 2018, usually when movies don’t do well they get a release immediately like The Mummy did and so far i think we will see a January or February release for the Blu-Ray/DVD

  • James

    Awesome

  • Right. IT is not the peak of horror movie success, but this is still pretty damn impressive.

    • The chicken man

      I frickin loved IT.
      🙂

  • This must be Pennywise’s reaction when he sees the box office numbers.

    https://thegameofnerds.files.wordpress.com/2017/08/tumblr_onl7e8ykpv1s3y9slo1_500.gif?w=730

  • Khy

    I just saw it a third time <3
    Only movie I've seen more than IT was Titanic.

    • Saturn

      ITanic.

      • KISS ME FAT BOOOYYY (like one of your French girls)

        • Saturn

          • Hahaha one of the best lines from that movie. Tim Curry was hilarious

    • Fracassi

      Oh no. That earwormed me. Now I’ve got that Celine Dion song in my head 🙁

      • Saturn

        Just for you Frac……

        You know you love it.

  • llcc1103

    I don’t know. The CGI and heavy handed cliche horror background music ruined the movie for me. It was all jump scares too.

  • The chicken man

    I loved this movie. I grew up on the original, and held it up pretty high, but this movie, perfected it. Ignore the mindless pointless bashing. This movie nailed it.

  • jasonlives1986

    It is the highest grossing movie of all time.

    Inflation is a different metric.

    That isn’t relevant anyway and neither is the obsession the site has with where horror movies rank in the boxoffice

    • Reason

      Yeah, I agree. They aren’t taking into account a LOT of factors when discussing box office numbers. It’s only ever INFLATION!

      • Mr. Red Right Hand

        the exorcist was 40 years ago, sure inflation plays a role but internet useage wasn’t a factor. back then, going to the movies was more mainstream. we’re millennial based now and we generally don’t go out and pay to see a film.

        also, growing up – the mini series scared the shit out of all my friends, if not mostly everyone. so naturally, this movie was going to break bank. there isn’t anything new here, just something that’s not utter shit playing at the cinemas.

        IT most definitely is one of the highest grossing horror films, and comparing to much older films is useless when it hasn’t even nearly finished its theatrical run.

        more money to come, ahem, *cough cough* i mean, iNFLatiON.

  • Necro

    ‘Jigsaw’ rated R, ‘Flatliners’ PG-13, and ‘Happy Death Day’ PG-13. I don’t think they’ll do terrible, the first ‘Flatliners’ was rated R, that’s disappointing that they didn’t make this sequel R as well! And this ‘Happy Death Day’, it’s funny to me to hear a title like that and then hear that it’s PG-13! More cash grab jokes!

    • Grimphantom

      I can really see they are regretting on making Flatliners PG-13 since how well IT is doing. Same here, i honestly was expecting it to be R……..lets see how that turns out…

  • Creepshow

    “mother!” is as advertised. Everyone who sees it will get mind-fucked for sure. And come out of it wondering what it was all about, without clear cut answers. Some people like that sort of stuff, and some people don’t. I liked the movie, but I’ll be damned if I totally know what it’s all about. I had my own thoughts about it, and then I read the director’s (not so much) explanation. After I read his description, it didn’t totally match what I thought I saw.

  • Dead2009

    Considering Friend Request was able to be viewed online for the better part of a year and a half, that may of had something to do with its poor performance.

    • Angela M Campany

      My thinking too !

    • Reason

      47 Meters Down was online for about the same time prior it it’s release. Granted, it was under a different name (can’t remember currently), so that might have help confuse people?

  • cat

    i wanna watch it again lol

  • Mike Lawrence

    It’ll rake another handful in when it’s released on the shelves. Can’t wait to buy it and rewatch it more times than I’ll ever admit out loud! Lol

  • Barry El Beardo

    I re-watched it again this weekend and still loved it. The ‘scare’ scenes were still not scary but were tense and well directed. Can’t wait until its released, be good to see some behind the scenes stuff

  • Maxime C

    I enjoyed It a lot. It was not scary but the Goonies/Stand by Me Vibe was cool and the tension could be felt all along.
    Too bad the trailers show about a third of Pennywise appearances though.

  • Necrogeddon666

    It sucked. It’s a little mind blowing that so few people realize it. The standard for which movies are measured these days by general audiences has reached an all time low.

    • dredgXIX

      Edgy as fuck bro

  • Cheddar Hayes

    It’s great to see mother! tanked again this weekend. That movie was atrocious. Couldn’t happen to a nicer group of people.

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