Movies
‘Super 8’ Viral Campaign Continues With ‘Rocket Poppeteers’ Website
Regular readers know I’m addicted to viral marketing campaigns. I love the idea of getting the audience involved in a film in unique and interesting ways. Paramount has chosen to get us involved in J.J. Abrams and Steven Spielberg’s 80’s alien-creature feature Super 8 with their bizarre Rocket Poppeteers campaign. You’ve read about all sorts of oddness from snail mail advertisements to on hand Comic-Con Popsicle trucks, now they’re kicking it into high gear with an official website for the Rocket Poppeteers! Go register and see what you find. While Abrams hasn’t even begun casting yet, they definitely know they want this in theaters by summer of 2011.
Filming is underway on The Invisible Man director Leigh Whannell’s Wolf Man for Universal and Blumhouse, which will be howling its way into theaters on January 17, 2025.
Deadline reports that Matilda Firth (Disenchanted) is the latest actor to sign on, joining Christopher Abbott (Poor Things), Julia Garner (The Royal Hotel), and Sam Jaeger.
The project will mark Whannell’s second monster movie and fourth directing collaboration with Blumhouse Productions (The Invisible Man, Upgrade, Insidious: Chapter 3).
Wolf Man stars Christopher Abbott as a man whose family is being terrorized by a lethal predator.
Writers include Whannell & Corbett Tuck as well as Lauren Schuker Blum & Rebecca Angelo.
Jason Blum is producing the film. Ryan Gosling, Ken Kao, Bea Sequeira, Mel Turner and Whannell are executive producers. Wolf Man is a Blumhouse and Motel Movies production.
In the wake of the failed Dark Universe, Leigh Whannell’s The Invisible Man has been the only real success story for the Universal Monsters brand, which has been struggling with recent box office flops including the comedic Renfield and period horror movie The Last Voyage of the Demeter. Giving him the keys to the castle once more seems like a wise idea, to say the least.
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