I didn’t even give the first episode a chance – mainly because I had heard ratings weren’t crushing – but apparently it was just enough as NBC has ordered a full season of freshman drama “Grimm.” Even more-so it appears to be doing better than I had thought…
The series, which melds procedural and horror elements, has been a godsend for the Peacock on Friday, a tough night for all of broadcasters to sustain programs. But “Grimm” is up 50% in its 9 p.m. time slot over the same period last year in the 18-49 demo, where it is averaging a 2.3 rating/7 share.
In addition, NBC is going to give “Grimm” a shot to pick up more viewers with a one-time run in the 10 p.m. time slot on Thursday, Dec. 8. It will be an original episode, and another original will air the following night in the series’ regular time slot.
Inspired by Grimm’s fairy tales, “Grimm” follows a detective, played by David Giuntoli, battling supernatural forces. The series’ emergence is all the more remarkable given it has gotten little help from lead-in “Chuck,” which has struggled in its final season.