I received quite a few e-mails from readers asking when they’ll get a chance to see Adam Green’s chiller Frozen in a theater near them. The answer? I dunno. Well, at least until now. Apparently, Anchor Bay is claiming they’ll program the film in any theater that requests it, which means it’s once again up to you to tell your theaters you want it (why do we always have to do all the work?). Below you can read the offiical release sent to us with information on how YOU can demand it. Writer/Director Adam Green writes in:
“Thanks to everyone who supported FROZEN this past weekend. The reviews and reactions are beyond anything we could have hoped for and despite the blizzards and the Super Bowl- you guys still made it out to the theater to support something original. However, many of you did NOT get FROZEN in your favorite theater on it’s opening weekend due to it’s small and limited release.
Now you can change that!
In response to how amazing the early reactions and glowing reviews have been for FROZEN, Anchor Bay has now agreed to send a print of the film to any theater that requests it. The power is in YOUR hands to get FROZEN playing at a theater near you! All you have to do is speak to your theater’s manager and make sure that he/she knows how much you want FROZEN playing in your favorite theater. All they need to do is request a print from Anchor Bay- and you’ll be on your way to getting FROZEN. Have your theater contact “firstname.lastname@example.org” to make the request.
Remember, the theater manager needs to make the request from Anchor Bay. If you want to write in to that email address and tell Anchor Bay that you want FROZEN, tell them what you think of their limited release strategy, or tell them why the world needs more original genre films supported in theaters- by all means- be my guest. But that won’t get a print shipped to your theater. It is the theater manager that can get the print for you. Don’t take NO for an answer from your theater! Did they tell you there is no room on their screens because this week’s remake is taking up all of them? Don’t stand for that! Tell them how you feel and make sure that they contact Anchor Bay Films for their own print of FROZEN. Don’t be passive and give up. We’re onto something here and it is WORKING! You complain that these original genre films always get damned to unsupported limited releases and all you get is remakes each week… well here’s our chance to change the tide. Let your theaters hear your voices! Let Anchor Bay know you want this and appreciate original genre films!
The time is now. Get FROZEN in your theater! Your voices have already has made a huge difference. Keep it up and let’s get this film everywhere.”