Jigsaw’s Cat and Mouse Game in ‘Saw 3D’ Billboard

After the hefty blow thrown by Paranormal Activity last October, Lionsgate has stepped it up a notch (or ten) with an impressive marketing campaign for Saw 3D, said to be the final film in the franchise arriving in theaters October 29. While I’m not sure how an “outdoor ad” is exclusive, Movieweb posted a brilliant new billboard that teases Jigsaw’s latest “traps,” along with the expected “cat and mouse” game.This October, one of the biggest, most successful horror franchises in movie history arrives in theaters in vivid, chilling 3-D with the release of Lionsgate’s SAW VII 3-D.

As a deadly battle rages over Jigsaw’s brutal legacy, a group of Jigsaw survivors gathers to seek the support of self-help guru and fellow survivor Bobby Dagen, a man whose own dark secrets unleash a new wave of terror…

The first theatrical feature to be shot exclusively on the cutting-edge SI-3D digital camera system, SAW VII 3-D brings the horrifying games of Jigsaw to life like never before. The film stars Tobin Bell, Cary Elwes, Costas Mandylor, Betsy Russell and Sean Patrick Flannery. SAW VII is directed by Kevin Greutert, produced by Oren Koules, Mark Burg and Gregg Hoffman. SAW VII 3D is a Lionsgate Release. Twisted Pictures Presents a Burg/Koules/Hoffman Production.

 
Source: Movieweb