Earlier this week we all had our minds blown by the announcement trailer for Dead Island, an open world video game in development by Techland for Microsoft Windows, Xbox 360 and PlayStation 3. The brutal and quite sad trailer flashes reverse footage of a zombie attack revealing the destruction of a family. Easily one of the most buzzed about games of the year, you can watch the footage inside (editor’s note: the footage and characters may not even represent the actual game).

I expected a film deal, but not this fast. Producer/Universal exec Sean Daniel (National Lampoon’s Animal House, Dazed and Confused, Tombstone, The Mummy, The Wolfman) scored film rights, reports Hitfix: “Daniel recently established The Sean Daniel Company, and they’re the ones who bought the rights to the game. Techland, the Polish developer for the game, has got to be dancing in the streets right now. This is a game that had been delayed and that had fallen off the radar after being announced a few years ago. As soon as that trailer, created by Axis Animation, popped up online, Dead Island went from ‘troubled game that’s taken forever to come out’ to ‘game everyone will play this fall because the awareness on it is gigantic.’ ”

Terror. Violence. Madness. Bedlam. A holiday paradise gone mad. A tropical island turns into total chaos after a mysterious zombie outbreak. Cut off from the rest of the world, the player’s only chance to survive is to fight to the death and find a way to escape from the island.