Gwyneth Paltrow’s Deathly Face to Scare You Into Seeing ‘Contagion’

The amount of sh*t I’ve been getting from readers for covering Warner Bros. Pictures’ virus-thriller Contagion has finally been simmering down, especially after the release of the incredibly dark trailer. Yet, outside of the site various publications are still trying to understand what will be infecting theaters come September 9, courtesy of director Steven Soderbergh.

I was recently interviewed by the NY Times who delved deep into the question. Within their lengthy piece, they stumbled across some pretty awesome news: a deathly Gwyneth Paltrow could be the face of the marketing campaign.

Sue Kroll, president for movie marketing at Warner, said the studio was not specifically seeking horror fans but would advertise to a wide audience. Over the next week or two, that means expanding the scare factor with bus posters and billboards that will feature, among other things, a gasping, bug-eyed Ms. Paltrow beneath a legend that warns potential moviegoers to steer clear of one another. “Don’t talk to anyone,” the posters say. “Don’t touch anyone.”

Rest assured, a few lucky Bloody colleagues have already seen the movie and have given us the go-ahead to cover the thriller also starring Matt Damon, Jude Law, Kate Winslet, Marion Cotillard, Laurence Fishburne, Josie Ho, Demetri Martin, Jennifer Ehle, Bryan Cranston and Elliott Gould. Check out the first official image below.

Contagion

 
Source: NY Times