Warner Bros. Consumer Products has signed a slate of renowned global licensees, led by master toy partner Bandai America Incorporated, to capture the adventurous thrills of Warner Bros. Pictures’ and Legendary Pictures’ highly anticipated film Godzilla. Returning the character to its epic roots, Godzilla stomps into theaters on May 16, 2014, with a star cast including Aaron Taylor-Johnson, Ken Watanabe, Elizabeth Olsen and Juliette Binoche, with David Strathairn and Bryan Cranston.
The press release explains that the film, featuring spectacular creatures, thrilling action, epic battles and a legendary monster, Godzilla provides the backbone for a monstrous merchandise offering for fans of all ages and enables compelling cross-category opportunities across mass and specialty retailers.
See what they did there? They tease that there are multiple creatures in the reboot. Godzilla truly will be “King of the Monsters” come 2014!
Here’s a bit more from the press release: Bringing the monster-tail to life, Warner Bros. Consumer Products, in partnership with Legendary Pictures, has developed a roaring roster of licensees ready to create product in a variety of categories including toys and figures, apparel and accessories, costumes, publishing and more. Global master toy partner Bandai will release action figures and play sets inspired by the spectacular adventure film.
Additional licensees developing product to support the larger-than-life tentpole film include NECA with gifts and novelties; Jakks Pacific with large scale figures; Bioworld with on-trend apparel; and Sideshow Collectibles with authentic statues. Trevco will also release a line of t-shirts and apparel, while Rubie’s will design Godzilla costumes that are sure to delight children and adult fans.
Art via Comingsoon.net
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