Sony Pictures is hitting the San Diego Comic-Con with the same intensity as Fox’s Prometheus did last summer, launching quite a viral campaign centered around their latest RoboCop film.
The website, OmniCorp.com, has been updated with all sorts of new goodies, including the below video introducing users to their lately products designed to keep them safe. We can only hope that writers Nick Schenk and Josh Zetumer really push the recent real-life “police state” fears into the modern take. I absolutely love the video – it reminds me of something you’d see at like Universal Studios before watching the Terminator 3-D show.
“In RoboCop, the year is 2029 and multinational conglomerate OmniCorp is at the centre of robot technology. Their drones are winning American wars around the globe and now they want to bring this technology to the home front. Alex Murphy is a loving husband, father and good cop doing his best to stem the tide of crime and corruption in Detroit. After he is critically injured in the line of duty, OmniCorp utilises their remarkable science of robotics to save Alex’s life. He returns to the streets of his beloved city with amazing new abilities, but with issues a regular man has never had to face before.“
In theaters February 7, 2014, Director Jose Padilha (Elite Squad) reimagines the tale of part man, part machine, all cop starring Joel Kinnaman (The Killing) as the title character, Gary Oldman (The Dark Knight Rises) as the scientist who creates RoboCop, and Samuel L. Jackson (The Avengers) as media mogul Pat Novak. Peter Weller played the character in the original and the 1990 sequel.