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Sega is Using Eels to Promote ‘Alien: Isolation’ in Japan

Sega is taking a page from every schoolyard bully’s handbook with their unique way of promoting the release of Alien: Isolation in Japan — yeah, they just got it — by having folks eat eels to win free copies of the game. “Free” has a radically different meaning here, as the mental trauma I might incur by eating a discount Chestburster would certainly exceed the game’s $60 price tag.

I have been known to be a picky eater, so if you reside in Tokyo and don’t immediately gag at the thought of having a deep sea creature slide down your throat, then Sega wants you.

Oh, and here’s a peek at what you’ll be seeing burst from your chest in 4-6 hours.

EelsForYourMouth

Thanks for giving me something icky to write about, Destructoid.

YTSUBHUB2015



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