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[Video] Burger King Hijacked ‘IT’ in Germany for Most Brilliant Ad Ever

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The longest Burger King ad in history? 2 hours, 15 minutes!

Oddly enough, Burger King has had a significant presence in the marketing for Andy Muschietti’s IT outside the United States. You may remember that Burger King Russia recently called for the film to be banned; since IT is about a clown who (somewhat) resembles Ronald McDonald, they argued that the entire film essentially serves as one big advertisement for their rival fast food chain.

Never mind that Pennywise, ya know, eats children and what not.

But now it seems that silliness was probably a clever marketing campaign, as Burger King has also capitalized on the smash hit success of IT over in Germany.

At the German pre-premiere of IT on September 27, Burger King essentially hijacked the entire film and brilliantly turned it into a 2+ hour advertisement for themselves. Working with the agency Grabarz and Partner, Burger King projected a message onto the screen at the end of the movie, as the credits rolled.

“The moral is: never trust a clown,” read the ad, with the Burger King logo underneath.

Check out video of the stunt below, which they’re calling a “clownnaping.”

Writer in the horror community since 2008. Editor in Chief of Bloody Disgusting. Owns Eli Roth's prop corpse from Piranha 3D. Has four awesome cats. Still plays with toys.

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One of Clive Barker’s Final Convention Appearances Will Be at New Jersey’s Monster Mania in August

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Clive Barker

We told you earlier this month that horror legend Clive Barker is leaving the convention scene behind to focus entirely on his writing, with various upcoming projects in the works.

A series of final appearances from Barker will begin at Days of the Dead Chicago this month, and we’ve learned Barker will also be coming to Monster Mania in New Jersey.

Clive Barker will be signing at Monster Mania 59 in Cherry Hill, New Jersey, which runs from August 2 – August 4, 2024. Stay tuned for more info from the convention.

Barker’s official statement earlier this month explained, “… it’s time to focus entirely on writing. I’m not stopping public events because I’ve lost delight in meeting you all over the years. I’m as passionate as ever about sharing my imagination with readers and moviegoers around the world. In the very room where I’m writing these words, I have the manuscripts for a very large number of projects (Thirty-one of them), some very close to completion, others still telling themselves. There are some wild projects in this collection of works, whether close to finished or done. There are also stories that you all knew I would be finishing.”

“Abarat IV and V are amongst the books at my feet,” he continued. “So is the Third and final book of The Art and the sequel to The Thief of Always. There are also return visits to characters and mythologies you may have thought I would never return to.

“I hope I am still able to surprise you in the decades ahead.”

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