Connect with us

Editorials

Best & Worst of 2010: The Year’s Best One Sheets

Published

on

A film’s poster (also known as a one-sheet) is often the first impression we get of a movie, making it an incredibly important tool in building advance buzz. The job of these posters is two-fold: a) to catch our attention and get us interested in learning more about the film in question; and b) to give us at least a basic sense of what the film is about. While multiplexes are littered with generic one-sheets that might as well have been spit out by a computer, there are always a select few that manage to get it right, and like years past B-D has compiled a list of the best from the past year. Whether the films turned out to be worthy of the artistry that went into marketing them is another question entirely, which just goes to show that sometimes even the worst movies are backed by a savvy marketing team, whose job it to sell the product – no matter how sub-par (or downright awful) that product may be.

BEST ONE SHEETS | WORST ONE SHEETS

BEST ONE SHEETS OF 2010

Click any to see it larger
Posters listed in no particular order

Black Swan (Fox Searchlight)


While the domestic Black Swan one-sheets are pretty decent, there’s just no topping the illustrated international versions. These gorgeous creations don’t tell us much about the movie, but then they don’t really have to – their artful compositions, utilizing a simple palette of red, white, and black, are so eye-catching they’re bound to pique one’s curiosity. While it’s hard to choose a favorite, this one edges out the others if only for the way it blends the forms of dancer and swan so beautifully. Quite reminiscent of an old Giallo poster, no?

Tucker & Dale vs. Evil


In case you haven’t read the reviews, you should know that Tucker & Dale vs. Evil is a broad horror-comedy featuring lots of gore. Not that you need me to tell you that, considering the poster basically says it all. Exhibit A: The gruesome sight of a man’s torso-less body being dragged through the dirt (there’s the gore). Exhibit B: The tagline – “This Year Spring Break Is Cut Short!” (there’s the comedy). In other words, if you end up buying a ticket to this bad boy based solely on the poster art, you probably won’t be disappointed.

Repo Men (Universal)


Believe it or not, Repo Men actually came out, though you wouldn’t know it based on the rather scant marketing campaign. But if you managed to catch one of these striking one sheets featuring full-color artificial body parts against X-ray images of human skeletons – each part with its respective price tag attached – they doubtless managed to catch your attention. Unfortunately for those involved, they didn’t do anything to boost the film’s dismal box-office take.

The Last Exorcism (Lionsgate)


The Last Exorcism marketing team wisely used the disorienting sight of Ashley Bell’s possessed (?) character bent backwards at an unnatural angle to create a shiver-worthy poster that has in some ways already become iconic. The simple one-sheet, rendered in black and white and with the lighting creating a spooky shadow effect on the wall behind her, creates an unmistakable atmosphere of dread and unease, while the small hanging cross and simple tagline (“Believe In Him”) add just enough creep-factor without overpowering the stunning central image.

Machete (20th Century Fox)


This series of attention-drawing, “ripped-from-the-grindhouse” Machete one-sheets put the focus on the film’s large, eclectic cast of supporting characters, a shrewd choice considering star Danny Trejo’s rather limited box-office appeal and the fact that the film suffered from a rather limited central concept. Featuring De Niro, Jessica Alba, Steven Seagal, etc. in full kick-ass mode – each holding their weapon(s) of choice – and with their names prominently displayed was an attempt to pull in a multitude of different demographics, and while it probably didn’t work as well as the studio wanted (the film made a very modest $36 million worldwide) it was certainly a valiant attempt.

Piranha 3D (Dimension Films)


This “There’s Something In The Water” Piranha one-sheet was great at conveying the film’s gratuitous mixture of oiled-up party girls and flesh-chomping killer fish action, with its Jaws-like visual of an attractive sorority chick floating on a raft and a truly formidable school of razor-toothed piranha swimming in the water just below her. The poster also effectively represented the film’s 3-D aesthetic by giving the illusion of depth, with its central image of open-mouthed piranha swimming directly at us.

Devil (Universal)


While the “elevator button” Devil one-sheet was also very good, this one, featuring an orange light in the shape of an upside-down cross emanating from between the cracks in the elevator doors, summed up the core idea behind the movie in striking and succinct fashion. The only downside is the “From the Mind of M. Night Shyamalan” wording placed directly beneath the title. Impressed with ourselves much?

Buried (Lionsgate)


As the title indicates and the impressive one-sheet bears out, Buried takes place entirely inside a coffin containing a man (Ryan Reynolds) who has been buried alive. It’s a horrifically claustrophobic premise expertly conveyed in the poster, which shows us the inside of the casket containing Reynolds – lit up by the orange glow of a flashlight – at the very bottom and above it mounds…and mounds…of dark earth. If that weren’t enough to spell it out for us, the poster also gives us the basic premise in five short lines of white text that lead down, and down, into Reynolds’ underground tomb.

Saw 3D (Lionsgate)


While opinions on the films themselves are wildly divergent, even a cynic like me can’t deny the genius of the Saw one-sheets, and the poster for Saw 3D is no exception. This one, featuring a giant Jigsaw (aka John Kramer) being constructed by an assortment of ominous machinery, is most definitely the standout of the bunch from the latest (last?) sequel. The most effective thing about it is its creation of a richly imagined visual world; just when you think you’ve taken it all in, a new detail emerges from the gloomy landscape of coal-spewing smokestacks and sizzling orange sparks.

Let Me In (Overture)


Talk about eye-catching – this Let Me In poster, featuring a nearly all-white Abby curled into a fetal position against a red background, uses its simple three-color scheme to great advantage. It may not spell out the film’s premise satisfactorily for those unfamiliar with the original, but the striking imagery – along with the simple tagline “Evil Dies. Abby Doesn’t.” – has an appealing air of mystery about it that more than makes up for the lack of an explanation.

Monsters (Magnet Releasing)


This oddly beautiful Monsters one-sheet, featuring an up-close shot of star Whitney Able in a gas mask (there’s just something creepy about them, isn’t there?), has an almost documentary-style feel that well approximates the experience of watching the movie itself. Unlike some of the trailers it also doesn’t oversell the alien creatures (which are featured only sparingly in the actual movie), instead giving us merely a small, captivating glimpse of black, swirling tentacles reflected in one of the mask’s eyepieces.

Skyline (Universal)


As we said in our official review, Skyline the movie was just “meh”, but this stunning one-sheet is anything but. True to the film’s tentpole aspirations, the poster features the “money shot” of thousands of people being sucked up into the giant blue maw of an alien spacecraft, with Eric Balfour and Donald Faison helplessly watching from the rooftop of an L.A. highrise. It’s the visual that sold us in the film’s teaser trailer and which made the resulting film feel all the more disappointing, but nevertheless it was a smart choice to feature it on the posters.

Drive Angry 3D (Summit Entertainment)


This Drive Angry one-sheet gets right to the point: if you like fast cars, faster bullets, and hot, sexy women, you’re gonna like our movie. Oh, and it was actually “shot in” 3-D as opposed to being post-converted. How do we know that? Because it proudly says so just below the title. Perhaps the best thing about this poster, though, is that it manages to convey a sense of forward momentum and balls-to-the-wall action within a single, static image. Putting living Barbie doll Amber Heard front-and-center probably doesn’t hurt with luring in the film’s target demographic (namely, young straight males) either.

Scream 4 (Dimension Films)


What can you really say about this one? All we’re given is a nice big close-up shot of the iconic Ghostface mask, and yet somehow that’s enough. We also get a hint of what to expect – or rather what not to expect – with the ingeniously simple tagline “New Decade. New Rules.” Bring it on!

The Roommate (Sony Screen Gems)


It’s probably gonna suck (just my own bias against any film produced by Screen Gems), but the theatrical poster for The Roommate, outside of that generic title, actually sells the project pretty well. In short: this is a one-sheet you look at and instantly know what the movie is. The premise is spelled out clearly and succinctly in three short sentences, and the ominous backdrop and central imagery combine to both illustrate the concept and clue us in to the film’s darker tone (i.e. this is not going to be a light and fluffy college-set comedy). I wouldn’t say I’m personally sold, but this should have the desired effect on the target demographic. I only question why they’re not releasing this in August, when a whole new crop of college freshmen will be facing the possibility of a psycho roomie for the first time?

The Human Centipede (First Sequence) (Magnet Releasing)


How to market one of the most disgusting films ever made? IFC cracked the code with this green-hued Human Centipede poster, which hints at the movie’s horrific premise in a pretty ingenious way. Kudos too for the Clive Barker-esque “Their Flesh Is His Fantasy” tagline, and also for incorporating Six’s “100% Medically Accurate” claim into the mix.

Dogtooth (Kino)


This one-sheet for the darkly comedic Greek horror film Dogtooth uses a powerful, eye-catching close-up of one of the lead actresses with bloodstains around her mouth to suggest horrible things happening just off-screen. Is this woman a cannibal? A vampire? Sometimes not telling is the most powerful way to advertise a movie, particularly one as idiosyncratic and hard to define as this one.

Vanishing on 7th Street (Magnet Releadsing)



Yes, Hayden Christensen is in it (snooze), but there’s no doubt this Vanishing on 7th Street poster is eye-catching and gives you a good sense of what to expect from the latest Brad Anderson flick. I love the way the background tavern, with its red neon sign and warm orange lights, is framed by the penetrating darkness of the alleyway that seems to be moving in from all sides, ready to consume the central figure. The spidery, creeping hands reaching from some unseen place out of frame complete the stunning visual palette, along with a tagline – “Stay in the Light” – that sufficiently sums up the film’s premise in just four simple words. In short, this is the way to sell a movie.

Editorials

Finding Faith and Violence in ‘The Book of Eli’ 14 Years Later

Published

on

Having grown up in a religious family, Christian movie night was something that happened a lot more often than I care to admit. However, back when I was a teenager, my parents showed up one night with an unusually cool-looking DVD of a movie that had been recommended to them by a church leader. Curious to see what new kind of evangelical propaganda my parents had rented this time, I proceeded to watch the film with them expecting a heavy-handed snoozefest.

To my surprise, I was a few minutes in when Denzel Washington proceeded to dismember a band of cannibal raiders when I realized that this was in fact a real movie. My mom was horrified by the flick’s extreme violence and dark subject matter, but I instantly became a fan of the Hughes Brothers’ faith-based 2010 thriller, The Book of Eli. And with the film’s atomic apocalypse having apparently taken place in 2024, I think this is the perfect time to dive into why this grim parable might also be entertaining for horror fans.

Originally penned by gaming journalist and The Walking Dead: The Game co-writer Gary Whitta, the spec script for The Book of Eli was already making waves back in 2007 when it appeared on the coveted Blacklist. It wasn’t long before Columbia and Warner Bros. snatched up the rights to the project, hiring From Hell directors Albert and Allen Hughes while also garnering attention from industry heavyweights like Denzel Washington and Gary Oldman.

After a series of revisions by Anthony Peckham meant to make the story more consumer-friendly, the picture was finally released in January of 2010, with the finished film following Denzel as a mysterious wanderer making his way across a post-apocalyptic America while protecting a sacred book. Along the way, he encounters a run-down settlement controlled by Bill Carnegie (Gary Oldman), a man desperate to get his hands on Eli’s book so he can motivate his underlings to expand his empire. Unwilling to let this power fall into the wrong hands, Eli embarks on a dangerous journey that will test the limits of his faith.


SO WHY IS IT WORTH WATCHING?

Judging by the film’s box-office success, mainstream audiences appear to have enjoyed the Hughes’ bleak vision of a future where everything went wrong, but critics were left divided by the flick’s trope-heavy narrative and unapologetic religious elements. And while I’ll be the first to admit that The Book of Eli isn’t particularly subtle or original, I appreciate the film’s earnest execution of familiar ideas.

For starters, I’d like to address the religious elephant in the room, as I understand the hesitation that some folks (myself included) might have about watching something that sounds like Christian propaganda. Faith does indeed play a huge part in the narrative here, but I’d argue that the film is more about the power of stories than a specific religion. The entire point of Oldman’s character is that he needs a unifying narrative that he can take advantage of in order to manipulate others, while Eli ultimately chooses to deliver his gift to a community of scholars. In fact, the movie even makes a point of placing the Bible in between equally culturally important books like the Torah and Quran, which I think is pretty poignant for a flick inspired by exploitation cinema.

Sure, the film has its fair share of logical inconsistencies (ranging from the extent of Eli’s Daredevil superpowers to his impossibly small Braille Bible), but I think the film more than makes up for these nitpicks with a genuine passion for classic post-apocalyptic cinema. Several critics accused the film of being a knockoff of superior productions, but I’d argue that both Whitta and the Hughes knowingly crafted a loving pastiche of genre influences like Mad Max and A Boy and His Dog.

Lastly, it’s no surprise that the cast here absolutely kicks ass. Denzel plays the title role of a stoic badass perfectly (going so far as to train with Bruce Lee’s protégée in order to perform his own stunts) while Oldman effortlessly assumes a surprisingly subdued yet incredibly intimidating persona. Even Mila Kunis is remarkably charming here, though I wish the script had taken the time to develop these secondary characters a little further. And hey, did I mention that Tom Waits is in this?


AND WHAT MAKES IT HORROR ADJACENT?

Denzel’s very first interaction with another human being in this movie results in a gory fight scene culminating in a face-off against a masked brute wielding a chainsaw (which he presumably uses to butcher travelers before eating them), so I think it’s safe to say that this dog-eat-dog vision of America will likely appeal to horror fans.

From diseased cannibals to hyper-violent motorcycle gangs roaming the wasteland, there’s plenty of disturbing R-rated material here – which is even more impressive when you remember that this story revolves around the bible. And while there are a few too many references to sexual assault for my taste, even if it does make sense in-universe, the flick does a great job of immersing you in this post-nuclear nightmare.

The excessively depressing color palette and obvious green screen effects may take some viewers out of the experience, but the beat-up and lived-in sets and costume design do their best to bring this dead world to life – which might just be the scariest part of the experience.

Ultimately, I believe your enjoyment of The Book of Eli will largely depend on how willing you are to overlook some ham-fisted biblical references in order to enjoy some brutal post-apocalyptic shenanigans. And while I can’t really blame folks who’d rather not deal with that, I think it would be a shame to miss out on a genuinely engaging thrill-ride because of one minor detail.

With that in mind, I’m incredibly curious to see what Whitta and the Hughes Brothers have planned for the upcoming prequel series starring John Boyega


There’s no understating the importance of a balanced media diet, and since bloody and disgusting entertainment isn’t exclusive to the horror genre, we’ve come up with Horror Adjacent – a recurring column where we recommend non-horror movies that horror fans might enjoy.

Continue Reading