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In 2018, the Trend of Horror Films Being Labeled “Not Horror Films” Continued… But Why?

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Toni Collette Horror

*Keep up with our ongoing end of the year coverage here*

2018 has been a banner year for horror. Some amazing films have been released and enjoyed by many, horror has owned the box office at several different points throughout the year, and we are seeing an immense output of talent and creativity from new voices and established filmmakers alike. In short, we are living a new horror renaissance. And it rules.

At the same time, we are continually seeing reactions to some of these films decrying their status as genre cinema. It’s a phenomenon that began gathering steam in 2017 with Get Out and It, and really seemed to reach full gear this year with masterpieces such as Hereditary, A Quiet Place and even Suspiria.

And no, I’m not going to sit here and debate whether or not these films are horror films. They are. You’re here reading this, so I’m going to assume you feel the same. What I do plan to discuss is the different reasons why this trend seems to be snowballing.

The obvious reasons can be linked to simple snobbery. The assumption that if a film is well-made or contains deeper meanings or subtext, it can’t possibly be a horror movie. If it has those elements, it’s clearly something else. Hereditary is a dramatic family thriller. A Quiet Place is a psychological thriller. Get Out is a socio-political thriller. Thriller – you know, that thing that is almost horror, but not quite.

Then there is the thing that happens where a person assumes that a film can’t fall into a particular genre because it doesn’t fit the framework of how they have come to interact with that genre. “Well I hate horror, so IT can’t possibly be a horror film because I enjoyed it.” Or “The First Purge didn’t scare me. Therefore, it’s not a horror movie.”

Those reactions are certainly part of the problem, but there is something else going on in our society that might be affecting public perceptions as well. In case you weren’t aware, the past couple of years have been a colossal shit show. Hate and bigotry run rampant. Economical worries and fears about the climate and the future of our planet are very present in our minds. Every day, our leaders find another way to jab at the already crumbling framework of our society without a care as to who might be in the way when the debris falls. People are scared in ways they haven’t been before.

In his book, “The Monster Show”, David J. Skal discusses how genre cinema tends to see a rise in popularity when times are tough. In the Depression era, for example, the classic Universal horror films had huge financial success. Dracula, Frankenstein and Doctor Jekyll and Mr. Hyde all cleaned up at the box office and provided audiences with an escape from the harsh struggles of everyday life in a country that was faltering.

We’re seeing that phenomenon reflected in the success of horror films today. The Nun grossed over $360 million worldwide and David Gordon Green’s Halloween destroyed the box office its opening weekend by pulling in over $76 million. This could be in part, tied to the current political climate. It’s possible that for the first time in a long time, the real world is far more frightening than anything we might seen onscreen when the lights dim and the film starts to roll.

So why the disconnect? Why are people so hesitant to label some of these films as “horror?” Maybe the effect that we’re seeing is that culturally, though we are enjoying and celebrating the aforementioned films, audiences aren’t embracing them as horror movies because we’re in a place where we need our horror to be more explicit. We need it to be clearly separate and “Other” from our daily lives. We need the fantastic. We need the supernatural and the otherworldly. That is what we’re recognizing as “horror.”

Maybe in the modern political hellscape, we want to believe that “horror” is further removed from the realities we are currently facing. Maybe we need it to reach beyond a family trying to survive in the wake of the collapse of civilization. Beyond a mother struggling to process her grief. Beyond a group of women reclaiming lost power in 1970s Berlin. We might be a little too bruised to call some of the year’s film slate “horror” because they tie too easily to the horrors that are at our door. We might enjoy them and appreciate their brilliance, but people might not be registering them as horror films because they strike a little too close to home.

Whatever the reason, 2018 has been a brilliant year for horror, bringing us more new stories, ideas and visionaries and giving us even more nightmares. Though the mainstream might be hesitant to see it for what it is, horror fans celebrate it regardless, and we raise our glasses to Hereditary, Suspiria, A Quiet Place, Halloween, The Nun, The Haunting of Hill House, and every other film that made us fear whatever might be laying in wait – in the darkness and in the light.

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Editorials

‘The Vampire Lestat’ Concert Event Launches New Season With The Ultimate Expression Of Fandom

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Beacon Theatre's The Vampire Lestat Marquee The Vampire Lestat Concert

There are thousands of passionate fans decked out in gothic chic and champing at the bit like feral creatures. They’re screaming for Lestat, a legendary vampire-turned-rock star, as if the entire crowd has been glamored into submission.

The entire experience is magic, but not because some supernatural thrall has been activated. What’s going on is even more special. It’s the power of the effusive fandom that’s been authentically assembled by AMC’s sublime Immortal Universe, namely Anne Rice’s Interview with the Vampire, now, The Vampire Lestat.

The Vampire Lestat is far from the first Anne Rice adaptation, and it’s not as if there’s been a lack of erotic vampire material for audiences to sink their teeth into. On June 2nd, during a one-night-only spectacle, New York City’s prestigious Beacon Theatre shook from Sam Reid’s bravado performance and an audience full of adoring fans who had already memorized Lestat’s songs.

It’s clear that The Vampire Lestat just hits differently than its predecessors. It’s become more than just a TV series at this point, and this opulent display of ego, swagger, and pure sex is the perfect way to premiere the new season and give back to the fans who helped make Interview with the Vampire/The Vampire Lestat such a breakout success. It’s exactly the sort of hyperbolized hedonism that would make Lestat cackle.

The Vampire Lestat Rolling Stone Cover

For all intents and purposes, AMC has successfully created the illusion that this concert/premiere is just one of the many destinations on Lestat and his band’s 54-stop tour that is simultaneously playing out on this season of television. It’s such a sophisticated and thorough level of interactive fan engagement that the audience doesn’t just understand, but also manages to accentuate through its involvement.

It’s a level of seamless synergy that’s not unlike the give-and-take relationship of vampire and victim. 

Before the concert started,LeStanswere sitting in the Beacon and flipping through a fake Rolling Stone issue with Lestat emblazoned on the cover, complete with interviews with the undead frontman inside. Other fans were admiring the vinyl pressing of Lestat’s EP as they walked past a section of undead band merch. Fandom and fantasy blur together, and it all becomes this elaborate, immersive experience. Fan celebration, erotic gothic fantasy, and a lavish rock concert transform into one beautiful thing.

To this point, AMC Global Media’s Chief Content Officer and President of AMC Studios, Dan McDermott, introduced the event by reiterating to fans,You are the heartbeat of the series.That’s abundantly clear on nights like this as that heartbeat collectively pulses to this performance. In terms of how AMC engages with The Vampire Lestat’s fans, it’s as bold a reinvention as the season itself.

This intuitive gamble speaks to AMC’s creativity in this department and a fandom that is eager to seize such opportunities. It’s the same innovation that led to zombie walks for The Walking Dead and real-life Los Pollos Hermanos restaurant pop-ups from Breaking Bad. It’s a great way to pump up the audience for The Vampire Lestat and then maintain that enthusiasm for the whole season.

The Vampire Lestat's Sam Reid as Lestat at Beacon Theatre.

For most series, a rocknroll concert just doesn’t make any sense as a promotional tool. The Vampire Lestat finds itself in a very unique position where it can deliver an excellent concert at an iconic theater, but also use it to showcase The Vampire Lestat’s music by Daniel Hart (who was shredding on stage alongside Reid and the rest of their band) and, more than anything, Sam Reid’s endless charisma.

The way in which Reid feeds off of the crowd’s energy, modulating his performance and giving different sections of the Beacon life, is a perfect distillation of the series’ thoughtful relationship with its audience and how it’s become such a breakout success for AMC. AMC Studios President Dan McDermott emphasized that the fans are the reason that the show is still here and why an event like this is even possible. It’s rare to see a series in which every single cog in the machine is so perfectly attuned to its fans. Reid’s fans already cheer whenever they see him, so why not translate that to a concert setting?

It’s clear in this season of television that Reid was born to be a rock star, but it’s surreal to see him effortlessly command the stage — and the audience — at every step of the concert. He recites Shakespeare monologues and bitches out Armand between songs, all while the audience screams in support. For the duration of this concert, Reid is Lestat, and he’s given thousands of fans a memory that’s as immortal as any vampire.

Now bring on the encore and get this show on the road!

 

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