Krampus (Warner Bros.)

It was wise of the marketing campaign for Krampus to go the Jaws route and not actually show Krampus in his entirety so that it would be a surprise when you actually saw the movie (his creature design was great, by the way). It’s also a ballsy move to hint at the film’s ending in that first poster. The tagline is also clever, if a little obvious, but it’s a shame that the surprisingly good film A Christmas Horror Story used the exact same tagline in its poster.