Editorials
[Editorial] Let’s Talk About Managing Expectations…
Over the last few days, you may have heard about a film called Hereditary (our review). Ari Aster‘s debut film has been heralded as one of the scariest movies ever made and a sure thing for the best horror film of 2018 (and it’s onlyFebruary). Six months before its release, the film already has a 100% rating on Rotten Tomatoes (based off of 16 reviews) and an average score of 8.8/10, which is pretty impressive.You may be overjoyed with the prospect of a new, original and terrifying horror film being released in the middle of summer. However, you may be dreading the film’s wide release not because it might be bad, but because like me, you know that everyone will probably hate it. Let me explain.
This phenomenon of a festival darling being praised after an initial screening only to be loathed by mainstream audiences once it is released is nothing new, but the horror genre seems to have been hit hard with this occurrence lately. Jennifer Kent‘s The Babadook premiered at the Sundance Film Festival in 2014 to rave reviews, only to see a wide release just four months later. It was met with a tepid audience response. That same year David Robert Mitchell‘s It Follows premiered at the Cannes Film Festival to critical acclaim, but when it was released 10 months(!) later it failed to make much of an impression with audiences. The same thing happened with Robert Eggers‘ The Witch (Sundance premiere in January 2015 and a wide release in February of 2016) and Trey Edward Shults‘ It Comes at Night (Overlook Film Festival premiere in April 2017 and a wide release just two months later in June 2017). I fear that the same thing is going to happen with Hereditary. As evidenced by the aforementioned films’ critical reception, they were all extremely well-received:
- The Babadook – 98% Rotten Tomatoes score with an average rating of 8.2/10.
- It Follows – 97% Rotten Tomatoes score with an average rating of 8.1/10.
- The Witch – 91% Rotten Tomatoes score with an average rating of 7.8/10.
- It Comes at Night – 88% Rotten Tomatoes score with an average rating of 7.4/10.
So why aren’t the majority of audiences being won over by these films like the critics are? Many will tell you it’s because they are over-hyped. These films receive rave reviews months and, in some cases, years ahead of their respective release dates. Mainstream audiences who are unable to attend festivals are then left to soak up the hype, reading review after review and article after article every week until the film’s release. By the time the film comes out, expectations are so high that the film can’t possibly meet them. Viewers walk out of the theater feeling betrayed by critics and let down by the film. Sometimes the viewer’s sense of betrayal is justified, like when a film’s marketing advertises a completely different film than the one that actually exists (as evidenced by the trailers for It Comes at Night, Bug and mother!). That reasoning is not true of films like The Witch, The Babadook and It Follows. With those films, viewers went on to bash critics and news outlets for hyping up the film. While it is true that some outlets can be hyperbolic when releasing articles about a film, they are just doing their job. Over-hype is partly their (our) fault, but the fact that the viewer doesn’t, or refuses to, share responsibility in over-hyping a film is baffling. After all, do they need to read all those reviews or watch the trailer multiple times a week?
An important thing to put into perspective is the festival-going process. When you attend a film festival, you are watching up to 6 films a day, every day, for 7-10 days. That means you could be watching anywhere from 42 to 60 films in a week and a half (the most I’ve ever made it to is 30 in one festival). Films start to blur together and flaws in them become more apparent, especially when you start seeing the same things done in multiple films. This means that when you see a film that is different, you’re likely to rave about it. Again, it can be hyperbolic, but in the heat of the moment, it makes sense. If you’ve eaten nothing but brown rice for every meal, then you’re bound to go a little nuts when you finally get a steak dinner. When you are a critic, you also have to review most of the films you see which means you have to really be in your head looking for things you like and things you don’t like while you’re watching a film. Your attention to detail needs to be razor sharp since you’ve got to write roughly 800-1,000 words for each review. It always makes me laugh when someone, after reading a negative review for a film, says that the critic who wrote it was just looking for something to dislike about the film. They probably were. It’s part of their job. Another part of their job to look for the good in a film. When I’m watching a film that I know I will be reviewing, I am looking for things that I like and things that I dislike so that I can write about those things in my review, but I digress.
The purpose of this article is to remind you that while over-hype is absolutely a thing that exists, there is a way to avoid it: read a review or two and mark the release date on your calendar (or just do what I do and check Rotten Tomatoes every Monday for a list of films being released that week). I’m not saying it’s entirely your fault for building up your expectations, but you’ve got to take some of the blame. If you end up not liking Hereditary because you don’t think it’s a good movie then there is nothing wrong with that, but if you don’t like it because it was over-hyped and it didn’t meet your expectations because you over-hyped it, then that is not a valid criticism.
Lest you think I’m scolding you with this article, it should be noted that I frequently do exactly what it is I’m telling you not to do. When The Babadook came out in 2014 I didn’t think it was anything special because I had such high expectations. The same thing happened to me with It Follows (though I have seen It Follows twice more since I saw it in theaters and I appreciate it more on each viewing). I have learned my lesson and have been working on managing my expectations ever since. I implore you to do the same. As we have discussed multiple times on this site, not every person is afraid of the same thing. Horror doesn’t have to scare you to be a horror film and we all have different ideas of what is scary. If 270 critics say that Hereditary is the scariest film they’ve seen since The Exorcist but you barely flinch while viewing it, that’s alright! But don’t take it out on the film because you thought that, based on the word of mouth you’ve been hearing for six months, it would be scarier.
It is inevitable that people will walk out of Hereditary feeling betrayed. I know that without having even seen the film because I’ve seen it happen too many times before. Just keep your expectations in check until the film is released on June 8th. Remember that there were walkouts during its premiere so not everyone will like it. Don’t obsess over reading reviews (although this one will probably give you the best idea of the type of film you are in for with minimal spoilers). Don’t watch the trailer once a day. If you do that then you will be setting yourself up for disappointment. It is very rare that the movie will live up to the version of it you have created in your mind. Go in expecting a pretty decent horror film and I bet you’ll walk out happy. Here’s the trailer if you choose not to follow my advice though:
Editorials
How ‘Weapons’, ‘Hokum’, and ‘Widow’s Bay’ Continue Stephen King’s Horror Legacy
After fifty years of continuous writing, Stephen King has become a genre unto himself.
The unrivaled Master of Horror made a splash in 1974 with his debut novel Carrie and has been terrifying readers ever since. Two years later, Brian De Palma brought this shocking story to the screen with an equally electrifying horror film that remains a genre classic and a prototypical example of “Good For Her” horror. This dual debut seemed to open the floodgates, unleashing endless waves of Stephen King films.
From the highs of Misery, Cujo, and The Shawshank Redemption to the schlocky fun of Cat’s Eye, Creepshow, and Children of the Corn, the last five decades have seen just about every notable horror creator take a stab at the author’s massive collection.
In recent years, this singular subgenre has begun to burst at the seams, expanding to include Stephen King-esque fare. In 2016, brothers Matt and Ross Duffer debuted Stranger Things, a sci-fi series heavily inspired by two of King’s most famous books. The Netflix series remixes Firestarter and It by following a little girl with psychic powers and an intrepid group of kids on bikes who must battle an otherworldly foe and a sinister government agency. With its clever blend of modern effects and comforting nostalgia, this gateway horror series paved the way for Andy Muschietti’s It adaptation which remains the highest grossing horror film of all time.
Four years later, Mike Flanagan would create Midnight Mass, a spiritual adaptation of King’s second novel Salem’s Lot. Published in 1975, the book sees a tiny New England town torn apart by a centuries-old vampire. Though Flanagan’s story is perhaps more tender, both iterations of the classic horror tale follow close-knit communities shaken to their core by the presence of an ancient evil.
In addition to these recent hits, 2025 was a banner year for the Master of Horror. Audiences delighted in six mainstream adaptations, including the massively popular It: Welcome to Derry which chronicles earlier cycles of the titular clown’s reign. With this boost to King’s cultural cache, it’s no surprise that we’ve begun to see more unofficial adaptations of the author’s work and horror creators who build their own unique castles in King’s creative sandbox.
So what defines a Stephen King-esque story?
For the past fifty years, the prolific author has dipped his toes in nearly every subgenre from supernatural stories and grisly gore to western fantasy and science fiction. Including his vast catalogue of short fiction, King has tackled ghosts, demons, werewolves, zombies, aliens, mutants, and self-driving cars, not to mention bizarre monsters of his own creation. But what truly unites this vast array of horror is King’s focus on relatable characters. In his 2000 memoir/instructional text On Writing, the prolific author describes the amusement he finds in writing disparate characters, placing them in horrific scenarios, then exploring the ways they try to survive.
An unofficial Stephen King adaptation may take place in the author’s native New England — bonus points if it’s set in Maine — and reference his well-known heroes and villains. But what makes the King connection unbreakable is a character-driven story about average people who band together in the face of abject terror.
Weapons Captures Small Town Stephen King

Following his 2022 shocker Barbarian, Zach Cregger returned with Weapons, a sprawling story that begins in a doomed elementary school. On an otherwise ordinary day, Justine (Julia Garner) arrives at her desk to find that all but one of her students have disappeared. As the mystery grows increasingly violent, Justine and Archer (Josh Brolin), the father of a missing boy, find their way to the home of Alex (Cary Christopher), the class’ only surviving student. In some ways reminiscent of Salem’s Lot, Weapons swings wildly through the unfortunate town, introducing us to its flawed inhabitants as we watch their lives fall apart.
Cregger’s setup nods to a pair of King short stories. Both “Suffer the Little Children” and “Here There Be Tygers” tackle monstrous presences in elementary schools, but as Weapons reaches its final act, Constant Readers may remember another Stephen King tale. Featured in his 1985 collection Skeleton Crew, “Gramma” introduces us to George, a little boy tormented by an aging witch. On an afternoon alone with his sickly grandmother, the frightened child gradually realizes that the imposing old woman has been waiting for an opportunity to cast a spell that will extend her own life by possessing his body.
Alex finds himself similarly tortured by his aunt Gladys (Amy Madigan), a garish witch who orchestrates a desperate plot to sustain her own strength. Transforming humans into mindless weapons, Gladys has taken over Alex’s family home and lured his classmates to the basement. Holding them in a comatose state, she syphons off their energy to extend her own supernatural life.
Vastly different in many ways, both “Gramma” and Weapons hinge on a sinister witch who uses horrific magical spells to sacrifice the bodies of her vulnerable prey.
Hokum Echoes The Shining and 1408

It’s nearly impossible to watch a film about a haunted hotel without thinking of King’s third novel, The Shining. This icy story follows Jack Torrance, an angry writer struggling with his sobriety and a shameful incident haunting his past. Accompanied by his wife and young son, Jack has taken a job as the winter caretaker for the Overlook, a haunted hotel situated high in the Rocky Mountains. Snowed in, Jack finds himself tormented by dangerous ghosts who amplify his greatest fears.
Damian McCarthy’s Hokum follows a similarly troubled figure. Ohm Bauman (Adam Scott) is a surly writer who travels to the Bilberry Woods Hotel in rural Ireland to spread his parents’ ashes. Haunted by his own tragic past, Ohm finds himself trapped in the honeymoon suite, a decaying room that’s been permanently closed to protect visitors from a dangerous witch trapped within its walls. Visual nods to King’s text abound with woodcut figurines and an animated clock, mirroring ominous descriptions found in King’s text.
Another terrifying sequence sees Ohm staring with horror at a closed door, the only thing separating him from the approaching witch. As the door knob slowly turns, Constant Readers remember Jack’s narrow escape from the ghostly woman in room 217. And Ohm’s popular Conquistador books directly reference King’s long-running fantasy series The Dark Tower which follows a gunslinger named Roland Deschain tasked with protecting the nexus of the universe.
In addition to these thematic comparisons, Hokum bears striking resemblance to King’s terrifying short story “1408.” Collected in 2002’s Everything’s Eventual, the terrifying story follows Mike Enslin, a dejected writer who’s risen to fame penning essays about his adventures in haunted locations. Mike arrives at the Hotel Dolphin and bullies his way into the titular room, despite the manager’s dire warnings. McCarthy nods to this story with an ominously misplaced hotel room door, reminiscent of King’s entry to 1408, an unsuspecting portal that appears to move each time Mike looks away.
However, McCarthy’s most direct reference lies in a minicorder Ohm uses to capture notes. Trapped inside the dreaded honeymoon suite, this device offers well-timed messages while sitting next to a decomposing corpse. Mike records his time in 1408 with his own trusty minicorder. Described for the reader, his tape has captured the man’s slow descent into madness as the room prepares to swallow him whole. With conclusions that differ wildly in tone, both Ohm and Mike find their lives irrevocably changed by encounters with the supernatural realm.
Widow’s Bay Builds Its Own Version of Castle Rock

Katie Dippold’s Widow’s Bay has taken the idea of an unofficial King adaptation and turned it into an art form. The Apple TV series sees the residents of the titular island plagued by a curse that dates back centuries. Not only does the picturesque hamlet not accommodate wifi connections, those born on the island face certain death should they ever try to leave. Desperate to modernize the tiny town, Mayor Tom Loftis (Matthew Rhys) draws in waves of tourists just as a new cycle of terror begins.
Blending horror with deft comedy, Dippold makes cheeky references to King’s body of work. Tom warns that, “there’s something in the fog,” reminding readers of King’s 1980 novella The Mist. And Loftis’ own stay in the town’s haunted hotel sees him tormented by the ghost of a murderous clown. We even spy a vintage King hardback peeking out of a local book trade box.
In many ways Widow’s Bay feels like a new iteration of the author’s Little Tall Island, a tiny village off the coast of Maine. In addition to the 1992 novel Dolores Claiborne and a handful of harrowing short stories, this quaint fishing village is also the setting for King’s 1999 teleplay Storm of the Century. Premiering on ABC primetime, this tragic tale follows a terrified group of islanders who batten down the hatches for a dangerous Nor’easter only to find a more sinister threat lurking within.
Constant Readers may also be reminded of Castle Rock, the author’s favorite fictional town.
First introduced in the 1981 novel Cujo, the charming village becomes the star of Needful Things, King’s satire about consumerism. After several Castle Rock stories, we’re reintroduced to its residents as they gossip about the arrival of Leland Gaunt and the grand opening of his curio shop. Anything their hearts desire can be found in his varied inventory, so long as they’re willing to pay the price. Pitting cantankerous neighbors against each other, Gaunt ignites a wave of grisly violence by exploiting long-held resentments and feuds.
The town’s only defense against this supernatural threat is beleaguered sheriff Alan Pangborn. Still grieving the deaths of his wife and younger son, Alan struggles to connect with his older child and pick up the pieces of his shattered life. Also a widower, Loftis struggles to raise his own restless son and explain the strange details of his wife’s tragic death. Attempting to unravel the island’s dark secrets, Tom is aided by quirky residents including a surly fisherman named Wyck (Stephen Root) and Patricia (Kate O’Flynn), an earnest Town Hall employee. King’s own novels feature many of these proactive alliances with disparate characters combining their strengths to overcome insurmountable odds.
With Widow’s Bay renewed for a second season and Mike Flanagan’s Carrie series on the horizon, the future seems bright for new King adaptations, both spiritual and directly pulled from his catalogue. The prolific author also shows no signs of slowing down with two publications nearing release. His upcoming novel, Other Worlds Than These, is the long-awaited third Talisman book which teases direct ties to his Dark Tower world. Holly Forever will be a new installment of his crime series, offering a different kind of genre fare.
This embarrassment of riches spawning multiple worlds seems ripe for spiritual adaptation and will likely inspire horror creators for decades to come.

Kate O’Flynn, Stephen Root and Matthew Rhys in “Widow’s Bay,” now streaming on Apple TV.
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