New experimental horror comedy Buffet Infinity stitches together its narrative through commercials. Preview the film’s unique style through new exclusive images and four bizarre theater PSAs ahead of the film’s world premiere.

Buffet Infinity makes its World Premiere tonight, July 28, at the Fantasia International Film Festival.

In the film, “Echoing the Canadian comedy classic SCTV and picking from hundreds of hours of original, low-budget TV ads, filmmaker Simon Glassman tells the sinister tale of two restaurants battling it out in the fictional town of Westridge County. Ads for insurance, used car rivals, a local religious scholar, and a recording artist converge to tell the story of an expanding sinkhole, a cult, and an ever-growing restaurant that becomes unsettlingly sentient.”

It’s a synopsis that signals plenty of weirdness ahead. Just how weird?

Watch the four new Fantasia promo videos below featuring lawyer Moseley Rosin, one of the characters from the film, giving a rundown of what to see and how to behave at the festival and its screenings.

Kevin Singh, Claire Theobald, and Donovan Workun star in the film written and directed by Glassman.

“The concept of a film told through advertisements has been with me since the mid-’90s. At the time, The Simpsons were promoting a crossover episode with The X-Files where agents Mulder and Scully would be making cameos, and it was such a big deal that the network began referencing the episode inside other advertisements. Maybe it was just the Butterfinger commercial? Honestly, I can’t really recall… but I remember really liking that it was a strange, fully immersive experience,“ the director said in a statement.

Glassman continues, “With Buffet Infinity, I wanted to tell a story of a brand as a sentient intelligence and invasive presence… How it grows, struggles, transforms, and sometimes attacks. I began working on it as a 30-second YouTube sketch at the beginning of COVID, eventually expanding it into a feature. There was no script, just different scenes shot – and often re-shot – over five years. Hundreds of scenes were filmed and edited, and then never used. By my count, there are enough spare scenes to make another full feature film!”

Buffet Infinity was acquired for release by Yellow Veil Pictures ahead of its premiere, Variety recently reported, with release details to follow later this year.