Interviews
[SXSW Interview] Ti West and Jason Blum On Their New Western ‘In a Valley of Violence!’
Ti West’s latest film In a Valley of Violence (my review) had its premiere at the 30th Annual SXSW Music, Film and Interactive Conferences and Festivals, and I was fortunate enough to get to sit down with Ti West and Jason Blum the day after the premiere. The interview took place on the back patio of Trio, a restaurant in the Four Seasons in downtown Austin. Rather than bore you with every single piece of dialogue that occurred between the three of us, I thought I would just post the highlights of the interview for you all to read. Enjoy!
Bloody Disgusting: What made you want to do a Western?
Ti West: I grew up with Westerns and it’s just always something I’ve wanted to do. I love the genre and to finally be able to get to do this is just amazing.
BD: I’m someone who didn’t grow up with Westerns. It’s not my favorite genre and it’s just not something I’m used to. That being said, I really liked the film.
Jason Blum: That is fantastic. That is exactly what we want to hear. I’m glad you liked the film.
BD: Westerns are a hard sell for the general audiences. Are you nervous about marketing it?
Jason Blum: You know I [pauses] I know that Westerns are a more difficult sell to American audiences, but I wouldn’t say I’m nervous. We are definitely aware of the challenge it will pose, but not nervous. It’s going to be a platform release. We just aren’t sure of the details yet.
BD: Westerns are sort of making a comeback now with films like Bone Tomahawk. Did you feel like the tide was turning on the reception of Westerns.
Ti West: That’s exactly what I was going to mention. This is the perfect time for this movie because of films like Bone Tomahawk now coming out and getting a great reception.
Jason Blum: We think we’ve caught the trend at just the right time and we’re confident in the film
BD: Was there a scene that you found particularly difficult to shoot or choreograph?
Ti West: Not difficult, per se, but I remember the heat. The very first scene of the movie was our second-to-last day of shooting and it was hot. We were filming in New Mexico in temperatures of 116 degrees and at that point I think that everyone was just so over it. So it’s not difficult in the traditional sense, but it was a very trying day for us.
BD: Jason, I feel like this is very different from a lot of the usual films you put out. What made you want to work on this? And are you seeking out non-genre films?
Jason Blum: I don’t think I’ll ever leave genre films, and those will always be my primary focus, but I couldn’t pass up an opportunity like this. Also, Ethan [Hawke] wanted to do a trio of films with me. For reasons that no one, not even myself, will understand, he wanted to do a horror movie, which was Sinister, a science fiction movie, which was The Purge, and a Western, which is In a Valley of Violence. I had sent him a bunch of Western scripts, maybe four or five, and he turned them all down until we pitched him the idea and he loved it.
BD: I’ll try to ask this next question without sounding like a dick
Jason Blum: Oh you can be a dick. That’s alright.
BD: Alrighty, here I go. I’ve seen Taissa Farmiga in quite a few things, and she’s just never really resonated with me that much. Even in The Final Girls, she still plays that same role of the glum teenager and you cast her as this bubbly young woman with a strong personality. Thank you for that.
Ti West: Well thank you, but really it’s all Taissa. As a director I can only do so much. I feel like there are limited roles for young women outside of the ones Taissa has been playing and I was happy to give her the opportunity to play this character. I think she really knocked it out of the park.
BD: I was surprised by the amount of comedy in the movie. Did you know when you were writing the script that it was going to have a lot of comedic elements?
Ti West: Writing the script I infused a lot of comedy in it, but I could only do so much. The actors really saw the humor in the script and brought so much to it. There’s a lot of gallows humor, which I think is fairly typical in my films. I just sort of planted the seed and the actors really helped it thrive throughout the course of the shoot.
BD: This is your first big ensemble film with a rather high-profile cast. Did you hold auditions or did you pitch it to actors?
Jason Blum: Well Ethan we pitched it to, but Travolta had actually read the script once it was done and reached out to us.
Ti West: Yeah, I got the call saying John Travolta wanted to be in my movie, and that’s not exactly the sort of call that I’m used to getting. He is a big, big name and it was wonderful that he wanted to do it. He brought so much to the character. All of the actors brought a lot to their characters. Even James [Ransome] who, as Gilly, is basically the most despicable character in the movie, gives him some endearing qualities.
Keep reading Bloody Disgusting for news on the film’s release. Even though it’s not a horror film in the slightest, we’ll still be covering it (because we’re rebels like that)!
Interviews
Paul Tremblay on Fighting AI with Horror in New Novel ‘Dead But Dreaming of Electric Sheep’
Paul Tremblay didn’t start his writing career believing he’d be battling machines over the sanctity of his job, but like so many writers of his generation, the battle found him. In the years since Large Language Models (LLMs) and neural networks started gaining traction as an advertised shortcut to creativity, Tremblay has been active in lawsuits to prevent the use of his works in training AI models, and he’s found that, with each new project, he has to consider the possibility that some LLM, somewhere, is going to latch on to what he’s creating.
“Now I feel like I’m thinking about, ‘Man, how am I going to write things that would be really hard or impossible for an AI to replicate?’,” Tremblay told me, speaking by Zoom from his home in Massachusetts. “Maybe some of that is ego. I’m sure every writer thinks, ‘Oh, an AI could never write what I write.’ Yes, I’d be lying if I said that wasn’t part of the thought process.”
While that’s something Tremblay might consider with any new work at this point in his career, the Bram Stoker Award-winning author of A Head Full of Ghosts, The Cabin at the End of the World, and many other novels and short stories tackled it in a more direct way with his latest book. Inspired by Philip K. Dick, Harlan Ellison, and the quirky humor of the Coen Brothers, Dead But Dreaming of Electric Sheep is Tremblay’s attempt at a sci-fi-horror mash-up that’s both darkly funny and existentially nightmarish. It’s also, in his own words, a screed against the movement by AI companies to supplant human artists.
“I didn’t want to make it too didactic, but no, I playfully described this book as an anti-AI screed,” he said. “This book, in particular, was driven by anger and frustration, for sure. Not every book is going to be driven that way.“
Despite the emotions that fueled it, Dead But Dreaming of Electric Sheep does not read like a screed. Instead, wielding offbeat humor and tech concepts that feel both lived-in and frighteningly tactile, the book lays out tandem narratives all building to the same conclusion, each of them exploring our relationship to machine learning in a different way. One of these narratives belongs to Julia, a former gaming streamer looking for a new challenge in life, who gets a call from a California tech company with an interesting offer.

Paul Tremblay in documentary series “First Word on Horror”
The company has, it seems, implanted some new technology in a brain-dead middle-aged man which will, in theory, allow them to pilot the man’s body through a rudimentary, still-developing system of controls. Julia, with her gaming background, would be the pilot, in her own way just as much a test subject as the human vegetable she’s controlling.
Julia is a Gen Z streamer with an omnivorous pop culture appetite, inspired by Tremblay’s own adult children, who riffs on The Big Lebowski constantly and calls her strange new meat puppet “Bernie” in reference to Weekend at Bernie’s. Her wide frame of reference, and her interest in art and stories far beyond video games, is in part informed by Tremblay’s own experiences with Gen Z, and in part a response to AI companies who scrape art and culture as a means of consuming it for reference without really experiencing a story.
“I know that one of the arguments that OpenAI and other tech companies are trying to make is like, ‘Hey, you writers, you artists, you take pop culture, you take your influences, and you create something. That’s just the same thing that the bots are doing.’ And it’s just not,” Tremblay said. “I wanted to have Julia have her outlook informed by all this pop culture, and I wanted to make that feel really human as a way to show how inhuman the AI is.”
The other side of the story belongs to “Bernie,” who’s addressed in his point-of-view chapters as “You.” In these chapters, the technology in Bernie’s body starts to flicker images through his seemingly dead brain, delivering half-remembered imagery and perspective in a nod to the “hallucinations” of an AI model groping for understanding it can never reach. These chapters in particular show off Tremblay’s flair for formalist shake-ups, and echo the kind of hyperstimulated writing that Dick and Ellison made so influential.
“I think it was more just the general Philip K. Dick feeling of ‘The world is so strange,'” Tremblay said. “He’s a lot funnier, I think, than maybe a lot of people credit him. That’s definitely what I was thinking of when writing the book.“
Bernie’s chapters embody the strangeness of Dead But Dreaming of Electric Sheep, presenting imagery that’s at times puzzling, at times eerily filmic, and always unnerving. They also mirror Julia’s own journey in fascinating ways as the odd couple – the Gen Z gamer and the middle-aged vegetable – traverse the United States, and the tech in Bernie’s body wakes up to the possibilities of using his flesh for its own purposes. It’s a compelling narrative technique, but it presented some new writing challenges for Tremblay.
“I quickly realized I couldn’t write this book the same way I have in the past,” he said. “By that, I mean all my other novels I had written in the order in which it was presented, even things that are nonlinear, which is most of them. I knew I couldn’t do that in this book. It’s not a spoiler, but hopefully the readers figure out pretty early that the Bernie chapters are a little bit of a preview of the next chapter from Julia, what’s actually happening with Julia. It’s all refracted from him.”

Mary Roach’s Stiff
Dead But Dreaming of Electric Sheep began with a simple image, inspired by Tremblay’s reading of Mary Roach‘s book chronicling the history of our treatment of corpses, Stiff. As he read, Tremblay imagined a body sitting on an airplane, remote-controlled by someone else. At the time, it was a “silly what-if” concept, filed away in his head. Years later, when he became an author suing a tech company to keep AI from scraping his work for ideas, it started to feel frighteningly plausible, taking the “silly what-if” into the territory of a high-concept horror show about what happens when we try to exploit and commodify uniquely human aspects of consciousness.
“It stuck with me,” Tremblay said of that what-if imagery. “And then a few years later, when I was a part of the case suing OpenAI on behalf of writers, that what-if suddenly didn’t seem as silly. The more I learned about how that corporation operates and without really any sort of ethical thought to anything, I was like, ‘Oh, I’m going to play with that. That’s actually happening.”
So, what if someone actually in favor of generative AI picks up Tremblay’s self-described “anti-AI screed?” He hopes that, at the very least, he’s made the ride enjoyable in a distinctly human way that might begin to reshape the conversation.
“I think that was another reason why I wanted to have the humor,” Tremblay said. “If people are reading this book who aren’t on the side of like, ‘Hey, LLMs taking authors’ books is bad,’ maybe if they read something that’s cut with some humor, that maybe they’ll be more easily swayed.”
Dead But Dreaming of Electric Sheep is now in bookstores everywhere.

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