Interviews
#SDCC Roundup: ‘Blair Witch’, “Walking Dead”, “Evil Dead”, and “Preacher”
San Diego Comic-Con proved to be a big weekend for horror. It helps that so many shows on television are horror. Bates Motel cast Rihanna as Marion Crane. I actually interviewed the casts and creators of Walking Dead, Ash Vs. Evil Dead and Preacher below. On the movie side, three horror movies screened: Lights Out, Don’t Breathe and one big surprise I’ll get into below. Here’s a roundup of the biggest Comic-Con stories.
Blair Witch Reveal
It was enough that Lionsgate was screening the new Adam Wingard/Simon Barrett movie at Comic-Con. The team that brought us You’re Next and The Guest had a new movie titled The Woods. When the movie started with text of Burkittsville, MD and some very familiar climactic footage of an abandoned house in the woods, we all knew what it was before they mentioned Heather and the Blair Witch. By the time it was over, the true title Blair Witch was revealed.
Bravo to Lionsgate for committing to marketing The Woods as a huge misdirect. The movie delivers as a standalone and a follow-up to The Blair Witch Project and you know Brad loved it. He’s quoted all over the trailer too.
The Walking Dead Promises New Zombies
After seven seasons, how can The Walking Dead keep it fresh? Even George Romero only made six zombie movies. The show’s producer Greg Nicotero told us in a press conference that season seven will feature walkers unlike any we’ve seen before.
“We also don’t want to see the same zombies every single episode,” Nicotero said. “So my team and I spend a lot of time just finessing things and fine tuning things. We did a walker on Wednesday on set and my guys were like, ‘This is my favorite walker we’ve done ever since the beginning.’ They still bring the same enthusiasm to the job and that’s critical. I would’ve thought at some point that they were like, ‘F***, do we have to do another zombie?’ But they’re still in it and they’re still committed every day.”
The show also revealed a glimpse of Ezekiel in a new trailer, and Shiva the tiger, which Robert Kirkman promises is a CGI tiger. Maybe it’s Richard Parker from Life of Pi. And no, they still won’t say who Negan shot in the finale.
Ash Vs Evil Dead Goes Back to Evil Dead 2
Starz did a panel for season two of Ash Vs. Evil Dead, and we interviewed Bruce Campbell, Lucy Lawless and producer Robert Tapert. Tapert, part of the original Evil Dead films with Sam Raimi, said there’s a scene this season that mirrors Evil Dead 2. With Ted Raimi guest starring it was even more deja vu.
“Bruce and Ted and myself found ourselves back in 1986 in the exact same scene, at the exact same moment going, ‘Oh my God, what has happened to our life?,” Tapert said.
Those still hoping for an Evil Dead 4 will have to wait. Campbell hopes to do at least five seasons of Ash Vs. Evil Dead. “I wish we could’ve done this a long time ago because that’s the only way you can get to inhabit a character,” Campbell said. “It’s not making a movie every decade. It’s doing him every day for weeks and weeks and weeks, season after season. I hope we get five seasons out of this because there’s so much I feel like we can do with the character.”
Campbell assures fans that they’ve topped even the record breaking amount of blood from season one. This was a bit of a shock to guest star and TV veteran Lee Majors. “I think we did [top it] because there’s more characters to get it,” Campbell said. “Lee Majors had his first experience with blood and he’s like, ‘What the hell is this?’ You can’t predict what it’s going to be like if you’ve never done it before. I know what it’s like to get slimed so it was a big eye opener. So yeah, we had more characters, more opportunities to bloody them all, so we did.”
Lawless previewed a subplot where Ruby would team up with Kelly (Dana DeLorenzo). “There’s a bit of firepower going on, girl power,” Lawless said. “They go on a rampage so [Ruby]’s kind of brought into the fold which just means you get shot with a lot more mucous. You get vomited on, you get blood, brain matter. That means you’re in the game, you’re in the family. We’ll see how that goes.”
Tapert also spoke to figuring out what an Evil Dead TV show would be. After season one, they have a much clearer idea. “I can say from a creative point of view, the show was harder than I ever thought it would be,” Tapert said. “I think we were all surprised that it was hard. Hard adapting these small movies into television shows that want to cram as much as you can in a half hour. So it was a real clash of what works in horror which was telling a small story in a very elongated fashion as opposed to a very big story in a compacted fashion. That’s been a creative challenge.”
Preacher Creators Debate Religion
Even with only two episodes left to air this season (now only one when this story publishes), Seth Rogen and Evan Goldberg wouldn’t talk about what’s coming in the finale or season two. Or maybe they did. This sounds like they’re joking, but you never know on Preacher.
“Space,” Rogen said. “We’re going to space. No, we can’t tease anything.”
Goldberg added, “We can’t say anything more than space and time travel.”
More substantially, they discussed dealing with religion on the series. The dark, violent adaptation of Garth Ennis’s comic features characters from heaven and hell. The main character is a preacher who uses a cosmic power to make people follow his word. Goldberg made a good point that the show gives a balanced argument.
“The trick to that is just having the argument on screen instead of telling people what we think,” Goldberg said. “Cassidy has his thoughts and Jesse has his thoughts. When they have their arguments, they’re having proper arguments and there’s two sides and they both have valid opinions. That’s kind of how you strike the balance, by having each side go for it as hard as they can but representing numerous sides.”
No one would accuse Preacher of being religious, but at least they’re not calling it sacrilegious. “As long as it feels like you’re exploring an idea rather than telling people your beliefs, I think it’s a lot easier to delve into subject matter maybe some people would think is very hard subject matter to delve into,” Rogen said. “It’s a conversation. It’s not a statement. It’s a dialogue, not a monologue. I think that is hopefully what keeps it from being alienating and what keeps it feeling preachy, for lack of a better word.”
Oh yeah, and Ennis himself was there. He revealed that he is considering writing an episode of the show. “Yes, a provision has been made for me to do so,” Ennis said. “I do have this ongoing feeling that I should just sit back and leave them to it. What they’re doing is so good, but yes, I would like to try my hand at it eventually.”
Interviews
Paul Tremblay on Fighting AI with Horror in New Novel ‘Dead But Dreaming of Electric Sheep’
Paul Tremblay didn’t start his writing career believing he’d be battling machines over the sanctity of his job, but like so many writers of his generation, the battle found him. In the years since Large Language Models (LLMs) and neural networks started gaining traction as an advertised shortcut to creativity, Tremblay has been active in lawsuits to prevent the use of his works in training AI models, and he’s found that, with each new project, he has to consider the possibility that some LLM, somewhere, is going to latch on to what he’s creating.
“Now I feel like I’m thinking about, ‘Man, how am I going to write things that would be really hard or impossible for an AI to replicate?’,” Tremblay told me, speaking by Zoom from his home in Massachusetts. “Maybe some of that is ego. I’m sure every writer thinks, ‘Oh, an AI could never write what I write.’ Yes, I’d be lying if I said that wasn’t part of the thought process.”
While that’s something Tremblay might consider with any new work at this point in his career, the Bram Stoker Award-winning author of A Head Full of Ghosts, The Cabin at the End of the World, and many other novels and short stories tackled it in a more direct way with his latest book. Inspired by Philip K. Dick, Harlan Ellison, and the quirky humor of the Coen Brothers, Dead But Dreaming of Electric Sheep is Tremblay’s attempt at a sci-fi-horror mash-up that’s both darkly funny and existentially nightmarish. It’s also, in his own words, a screed against the movement by AI companies to supplant human artists.
“I didn’t want to make it too didactic, but no, I playfully described this book as an anti-AI screed,” he said. “This book, in particular, was driven by anger and frustration, for sure. Not every book is going to be driven that way.“
Despite the emotions that fueled it, Dead But Dreaming of Electric Sheep does not read like a screed. Instead, wielding offbeat humor and tech concepts that feel both lived-in and frighteningly tactile, the book lays out tandem narratives all building to the same conclusion, each of them exploring our relationship to machine learning in a different way. One of these narratives belongs to Julia, a former gaming streamer looking for a new challenge in life, who gets a call from a California tech company with an interesting offer.

Paul Tremblay in documentary series “First Word on Horror”
The company has, it seems, implanted some new technology in a brain-dead middle-aged man which will, in theory, allow them to pilot the man’s body through a rudimentary, still-developing system of controls. Julia, with her gaming background, would be the pilot, in her own way just as much a test subject as the human vegetable she’s controlling.
Julia is a Gen Z streamer with an omnivorous pop culture appetite, inspired by Tremblay’s own adult children, who riffs on The Big Lebowski constantly and calls her strange new meat puppet “Bernie” in reference to Weekend at Bernie’s. Her wide frame of reference, and her interest in art and stories far beyond video games, is in part informed by Tremblay’s own experiences with Gen Z, and in part a response to AI companies who scrape art and culture as a means of consuming it for reference without really experiencing a story.
“I know that one of the arguments that OpenAI and other tech companies are trying to make is like, ‘Hey, you writers, you artists, you take pop culture, you take your influences, and you create something. That’s just the same thing that the bots are doing.’ And it’s just not,” Tremblay said. “I wanted to have Julia have her outlook informed by all this pop culture, and I wanted to make that feel really human as a way to show how inhuman the AI is.”
The other side of the story belongs to “Bernie,” who’s addressed in his point-of-view chapters as “You.” In these chapters, the technology in Bernie’s body starts to flicker images through his seemingly dead brain, delivering half-remembered imagery and perspective in a nod to the “hallucinations” of an AI model groping for understanding it can never reach. These chapters in particular show off Tremblay’s flair for formalist shake-ups, and echo the kind of hyperstimulated writing that Dick and Ellison made so influential.
“I think it was more just the general Philip K. Dick feeling of ‘The world is so strange,'” Tremblay said. “He’s a lot funnier, I think, than maybe a lot of people credit him. That’s definitely what I was thinking of when writing the book.“
Bernie’s chapters embody the strangeness of Dead But Dreaming of Electric Sheep, presenting imagery that’s at times puzzling, at times eerily filmic, and always unnerving. They also mirror Julia’s own journey in fascinating ways as the odd couple – the Gen Z gamer and the middle-aged vegetable – traverse the United States, and the tech in Bernie’s body wakes up to the possibilities of using his flesh for its own purposes. It’s a compelling narrative technique, but it presented some new writing challenges for Tremblay.
“I quickly realized I couldn’t write this book the same way I have in the past,” he said. “By that, I mean all my other novels I had written in the order in which it was presented, even things that are nonlinear, which is most of them. I knew I couldn’t do that in this book. It’s not a spoiler, but hopefully the readers figure out pretty early that the Bernie chapters are a little bit of a preview of the next chapter from Julia, what’s actually happening with Julia. It’s all refracted from him.”

Mary Roach’s Stiff
Dead But Dreaming of Electric Sheep began with a simple image, inspired by Tremblay’s reading of Mary Roach‘s book chronicling the history of our treatment of corpses, Stiff. As he read, Tremblay imagined a body sitting on an airplane, remote-controlled by someone else. At the time, it was a “silly what-if” concept, filed away in his head. Years later, when he became an author suing a tech company to keep AI from scraping his work for ideas, it started to feel frighteningly plausible, taking the “silly what-if” into the territory of a high-concept horror show about what happens when we try to exploit and commodify uniquely human aspects of consciousness.
“It stuck with me,” Tremblay said of that what-if imagery. “And then a few years later, when I was a part of the case suing OpenAI on behalf of writers, that what-if suddenly didn’t seem as silly. The more I learned about how that corporation operates and without really any sort of ethical thought to anything, I was like, ‘Oh, I’m going to play with that. That’s actually happening.”
So, what if someone actually in favor of generative AI picks up Tremblay’s self-described “anti-AI screed?” He hopes that, at the very least, he’s made the ride enjoyable in a distinctly human way that might begin to reshape the conversation.
“I think that was another reason why I wanted to have the humor,” Tremblay said. “If people are reading this book who aren’t on the side of like, ‘Hey, LLMs taking authors’ books is bad,’ maybe if they read something that’s cut with some humor, that maybe they’ll be more easily swayed.”
Dead But Dreaming of Electric Sheep is now in bookstores everywhere.

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