Quantcast
Connect with us

Interviews

‘Friday the 13th: Jason Lives’ Was ‘Heart Eyes’ Director Josh Ruben’s North Star on Slasher Rom-Com

Published

on

Olivia Holt and Mason Gooding in Josh Ruben slasher Heart Eyes

Scare Me and Werewolves Within director Josh Ruben is carving up his place in the slasher pantheon with Heart Eyes, a charming rom-com with a gnarly body count. 

Olivia Holt and Mason Gooding star as co-workers mistaken for a couple, putting them directly in the crosshairs of a vicious killer on Valentine’s Day. The slasher, out in theaters this Friday, wears its romantic comedy influences on its sleeves, but one key slasher guided Ruben on his first slasher film.

My gold standard, my north star, was Tommy McLoughlin’s Jason Lives,” Ruben tells Bloody Disgusting of the film’s influences. “That film is as brutal as it is silly as it is fun, and that was the white whale. Then everything after that was searching within myself, the kid that loved rom-coms, like Sleepless in Seattle, which is as funny and sweet as it is heartbreaking, super well acted but also silly, etc. Also, movies like Defending Your Life and Big and so on and so forth.”

Josh Ruben Behind the Scenes

Director Josh Ruben (center), Jordana Brewster as Detective Jeanine and Mason Gooding as Jay on the set of Screen Gems and Spyglass Media Group’s HEART EYES. Photo by: Christopher Moss

Striking the right tone between romantic comedy and horror isn’t the easiest needle to thread, but Ruben’s trick to finding that perfect balance starts with his cast. The director didn’t want knowing winks in any of his actors’ performances.

Ruben says, “You always start with actors who ideally have chemistry, and it blooms from there. The icing on the cake is the funny boss (Michaela Watkins) or Gigi Zumbado as Olivia’s friend in the film, doing their thing, being as big as they would be in this film if it were just a rom-com. But then you just make sure that the actors play terror for real, and they don’t get caught trying to be funny. That is my MO for everything that I make because if your actors are playing it with a wink, you’re dead. You can’t do what I want to do tonally.”

The filmmaker also looked to a pair of horror masters for tone. “I look at Joe Dante’s work as, even some of John Carpenter’s stuff, but I think Joe Dante specifically is someone who can get away with. Look at Phoebe Cates’ monologue in Gremlins, but also, Mom just smashed the shit out of a gremlin with a pot, a pan, and a knife. It all works because everybody is so genuine, it’s so heartfelt, and then the icing on the cake is the filmmaking stuff. That was how it all came together. And then, of course, with music, sound design, composer Jay Wadley, it was the same thing. Let’s not get caught trying to be funny. Let’s just do an Alan Silvestri suite that you’d hear in Father of the Bride and then have it ratchet to Christopher Young.”

Heart Eyes Review

The Heart Eyes killer from Screen Gems and Spyglass Media Group’s HEART EYES. photo by: Christopher Moss

Finding the tone is one thing, but a slasher lives and dies by its killer. Once the killer’s look and mask design were in place, the next step was ensuring the Heart Eyes killer had a personality to match.

“I wanted to see what our stunt performer, Alex McColl, he’s phenomenal, brought to it without instructing Alex to do anything specifically,” Ruben explains. “I did tell him he had to watch Jason Lives. I wanted to start there and say, ‘Alex, just watch Jason Lives, and let me just see what you do.’ Then I would tweak it. I wanted to get the head cock because they always do the head cock, you know, and that just feels super iconic to me. I always pictured Nick Castle, or really any moment in H20 where you get to see Michael do his famous move. But the most original you can make it is allowing an individual to come in and put their stamp on it. Then I shape that if I need to.

“The only thing I would instruct Alex to do was sharpen certain movements or keep sensuality in mind because Heart Eyes is kind of an erotic character, in a way. We talked a little bit about Pinhead, etc. But I needed them to bring their own originality to it, and then, from then on, anything that bumped me as the director, ‘No, that’s too much, or it’s too little, or it’s not enough.’ There’s very little you have to do in a mask like that to be effective.”

Of course, getting to helm a slasher let Ruben, a massive horror fan, tackle a slasher must: the kills. He admits, “I wish I could have added a few more. I really wanted to homage to the pickaxe going through the face and eyeball from My Bloody Valentine because it’s so brilliant. But I don’t know if it would have done much for me or for the audience. We’ve seen that before. What else can you do? I try to, as a genre fan, lean into specifics because those are what make the memorable kills.”

Heart Eyes Rated-R

Ruben put a lot of thought into the kills, making sure they were fresh and original. “There’s the very first kill of the movie; I absolutely love it because it’s so specific. I’m a huge horror fan, and I love interesting, fun kills,” he explains. “Specifics are your best friend. That was everything I wanted to bring to it. The quote, unquote, ‘famous van kill’ was just a meditation I had. I thought, ‘No one did the Michael Bay Texas Chainsaw thing for a while, maybe we should just homage that. But without it being a gunshot, maybe there’s a tire iron angle to it.’ They were very much in the script. But any great action sequence written out in a screenplay the director is given, it wasn’t micromanaged or super spelled out. It had a lot of freedom to kind of meditate on, ‘What else can I do? How specific can we get about where the puncture is and how I shoot it?’ That’s so fun and invaluable because we’ve seen everything. You’ve seen everything. So it’s like, ‘What else can we do?'”

Heart Eyes takes place over one intense evening, and luckily, you can see in the dark. This is a night slasher with stunning clarity. That was part of Ruben’s intent. “I wanted blue moonlight from the beginning. I’m a huge blue moonlight fan. I love my Joe Dante. I love Jaws, I love Get Out. And I also love anything Steven Spielberg that used to freak me out. I wanted to bring blue moonlight into the fray because rom-coms of yesteryear also had blue moonlight that usually came in through raked blinds.

“You look at Jason Lives, and there’s the same lighting/gaffing effect, shaping the room so blue moonlight was where we started. Then you bring in the colors of a Valentine’s Day movie to make it feel like you’re watching a rom-com that then gets, you know, Wes Craven.”

Heart Eyes releases in theaters on February 7, 2025.

Josh Ruben

Josh Ruben on set of ‘Heart Eyes’

Horror journalist, RT Top Critic, and Critics Choice Association member. Has appeared on PBS series' Monstrum, served on the SXSW Midnighter shorts jury, and moderated horror panels for WonderCon, SeriesFest, and Popcorn Frights Film Fest.

Click to comment

Interviews

Paul Tremblay on Fighting AI with Horror in New Novel ‘Dead But Dreaming of Electric Sheep’

Published

on

Dead But Dreaming of Electric Sheep Review - Paul Tremblay AI Horror

Paul Tremblay didn’t start his writing career believing he’d be battling machines over the sanctity of his job, but like so many writers of his generation, the battle found him. In the years since Large Language Models (LLMs) and neural networks started gaining traction as an advertised shortcut to creativity, Tremblay has been active in lawsuits to prevent the use of his works in training AI models, and he’s found that, with each new project, he has to consider the possibility that some LLM, somewhere, is going to latch on to what he’s creating. 

“Now I feel like I’m thinking about, ‘Man, how am I going to write things that would be really hard or impossible for an AI to replicate?’,” Tremblay told me, speaking by Zoom from his home in Massachusetts. “Maybe some of that is ego. I’m sure every writer thinks, ‘Oh, an AI could never write what I write.’ Yes, I’d be lying if I said that wasn’t part of the thought process.”

While that’s something Tremblay might consider with any new work at this point in his career, the Bram Stoker Award-winning author of A Head Full of Ghosts, The Cabin at the End of the World, and many other novels and short stories tackled it in a more direct way with his latest book. Inspired by Philip K. Dick, Harlan Ellison, and the quirky humor of the Coen Brothers, Dead But Dreaming of Electric Sheep is Tremblay’s attempt at a sci-fi-horror mash-up that’s both darkly funny and existentially nightmarish. It’s also, in his own words, a screed against the movement by AI companies to supplant human artists. 

I didn’t want to make it too didactic, but no, I playfully described this book as an anti-AI screed,” he said. “This book, in particular, was driven by anger and frustration, for sure. Not every book is going to be driven that way.

Despite the emotions that fueled it, Dead But Dreaming of Electric Sheep does not read like a screed. Instead, wielding offbeat humor and tech concepts that feel both lived-in and frighteningly tactile, the book lays out tandem narratives all building to the same conclusion, each of them exploring our relationship to machine learning in a different way. One of these narratives belongs to Julia, a former gaming streamer looking for a new challenge in life, who gets a call from a California tech company with an interesting offer.

Paul Tremblay in documentary series “First Word on Horror”

The company has, it seems, implanted some new technology in a brain-dead middle-aged man which will, in theory, allow them to pilot the man’s body through a rudimentary, still-developing system of controls. Julia, with her gaming background, would be the pilot, in her own way just as much a test subject as the human vegetable she’s controlling. 

Julia is a Gen Z streamer with an omnivorous pop culture appetite, inspired by Tremblay’s own adult children, who riffs on The Big Lebowski constantly and calls her strange new meat puppet “Bernie” in reference to Weekend at Bernie’s. Her wide frame of reference, and her interest in art and stories far beyond video games, is in part informed by Tremblay’s own experiences with Gen Z, and in part a response to AI companies who scrape art and culture as a means of consuming it for reference without really experiencing a story. 

“I know that one of the arguments that OpenAI and other tech companies are trying to make is like, ‘Hey, you writers, you artists, you take pop culture, you take your influences, and you create something. That’s just the same thing that the bots are doing.’ And it’s just not,” Tremblay said. “I wanted to have Julia have her outlook informed by all this pop culture, and I wanted to make that feel really human as a way to show how inhuman the AI is.”

The other side of the story belongs to “Bernie,” who’s addressed in his point-of-view chapters as “You.” In these chapters, the technology in Bernie’s body starts to flicker images through his seemingly dead brain, delivering half-remembered imagery and perspective in a nod to the “hallucinations” of an AI model groping for understanding it can never reach. These chapters in particular show off Tremblay’s flair for formalist shake-ups, and echo the kind of hyperstimulated writing that Dick and Ellison made so influential. 

“I think it was more just the general Philip K. Dick feeling of ‘The world is so strange,'” Tremblay said. “He’s a lot funnier, I think, than maybe a lot of people credit him. That’s definitely what I was thinking of when writing the book.

Bernie’s chapters embody the strangeness of Dead But Dreaming of Electric Sheep, presenting imagery that’s at times puzzling, at times eerily filmic, and always unnerving. They also mirror Julia’s own journey in fascinating ways as the odd couple – the Gen Z gamer and the middle-aged vegetable – traverse the United States, and the tech in Bernie’s body wakes up to the possibilities of using his flesh for its own purposes. It’s a compelling narrative technique, but it presented some new writing challenges for Tremblay. 

“I quickly realized I couldn’t write this book the same way I have in the past,” he said. “By that, I mean all my other novels I had written in the order in which it was presented, even things that are nonlinear, which is most of them. I knew I couldn’t do that in this book. It’s not a spoiler, but hopefully the readers figure out pretty early that the Bernie chapters are a little bit of a preview of the next chapter from Julia, what’s actually happening with Julia. It’s all refracted from him.”

Mary Roach’s Stiff

Dead But Dreaming of Electric Sheep began with a simple image, inspired by Tremblay’s reading of Mary Roach‘s book chronicling the history of our treatment of corpses, Stiff. As he read, Tremblay imagined a body sitting on an airplane, remote-controlled by someone else. At the time, it was a “silly what-if” concept, filed away in his head. Years later, when he became an author suing a tech company to keep AI from scraping his work for ideas, it started to feel frighteningly plausible, taking the “silly what-if” into the territory of a high-concept horror show about what happens when we try to exploit and commodify uniquely human aspects of consciousness. 

“It stuck with me,” Tremblay said of that what-if imagery. “And then a few years later, when I was a part of the case suing OpenAI on behalf of writers, that what-if suddenly didn’t seem as silly. The more I learned about how that corporation operates and without really any sort of ethical thought to anything, I was like, ‘Oh, I’m going to play with that. That’s actually happening.”

So, what if someone actually in favor of generative AI picks up Tremblay’s self-described “anti-AI screed?” He hopes that, at the very least, he’s made the ride enjoyable in a distinctly human way that might begin to reshape the conversation. 

“I think that was another reason why I wanted to have the humor,” Tremblay said. “If people are reading this book who aren’t on the side of like, ‘Hey, LLMs taking authors’ books is bad,’ maybe if they read something that’s cut with some humor, that maybe they’ll be more easily swayed.”

Dead But Dreaming of Electric Sheep is now in bookstores everywhere. 

Dead but Dreaming of electric sheep

Continue Reading