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How the ‘Faces of Death’ Filmmakers Rebooted a Notorious Video Nasty for the Internet Age

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Beyond Chicago to close with Faces of Death reboot

Director/Co-Writer Daniel Goldhaber and co-writer/producer Isa Mazzei, the filmmaking duo behind cyber horror thriller Cam, dig even deeper into the perils of the internet and humanity’s darker impulses with Faces of Death.

In their meta-update of the notorious Video Nasty releasing in theaters on April 10, Barbie Ferreira stars as Margot Romero, a woman working as a content moderator for a major video platform who discovers what appears to be re-enactments of murders from Faces of Death.

Goldhaber and Mazzei, speaking with Bloody Disgusting ahead of the film’s release, revealed that it was Legendary Entertainment who approached them to give a contemporary spin on the 1978 mondo film.

“We were working with this extraordinary exec over there named Jon Silk, really brilliant guy,” Goldhaber said. “He thought of us because the basic idea here is that Faces of Death is kind of everywhere now, especially on the internet. And he was a big fan of Cam, and thought that we might have an interesting perspective on how to render the everywhereness of Faces of Death. So, that was initially a part of what was baked into the whole thing.”

The very present concept of everything being one click away provided fertile ground for the filmmakers when it came to the horror and violence. That in itself creates a unique relationship between the reboot and the original film.

Mazzei explains, “It was interesting, because obviously our relationship to visual images of death has changed a lot since the ’70s. In the ’70s, it was something you had to seek out. This tape almost developed this kind of cultural life of its own because it was sought after. Now, I think we’re all used to seeing dead people all the time on our phones, a quick Google search. I get pushed these things on my feed even when I don’t want them.

“And so I think our relationship to this type of imagery has changed significantly. That was, for us, something that we really wanted to talk about, and we really wanted to engage with, and was really important to us to engage with.”

The original film features mostly fake footage, but does incorporate pre-existing footage of actual deaths. Goldhaber and Mazzei might eschew the documentary format for their narrative feature update, but find multiple ways of capturing the original. That includes a more modern approach to incorporating actual death in their fictional film, Mazzei reveals.

“A lot of the content that we sourced for the film that you see on the screens in the film is real content that we went out and got from the internet, to bring into our space, so we could talk about these ideas.”

“It’s also one of the core ideas of the movie that we’re constantly questioning what is real and what is fake about everything these days. That also felt like a very fruitful thing to explore in this project,” Goldhaber adds.

Also lending a dangerous quality to their reboot is Dacre Montgomery as the mysterious Arthur, an unsettling killer who gets embroiled in an intense cat-and-mouse game with Ferreira’s Margot. 

Goldhaber not only reveals how Montgomery connected with his peculiar antagonist, but how that connection evolved Arthur. “Basically, with Dacre, it was really all about finding where he related to this character on a personal level,” Goldhaber explains. “One of the first things he told me when we met about the film was that he said that he has very intense OCD, and he told me that basically, he has an obsession with textures, and that he had not been able to sleep under his bedsheets for 10 years, because basically if there was a crease in the sheet, he wouldn’t be able to fall asleep. So he slept on top of the sheets.

“For him, he was like, ‘This is why I think I identify with Arthur. I identify with his alienation, I identify with his desire for connection, but I also really identify with this OCD, a version he has to plot. I really think I can tap into something there.’ So, this kind of obsession that Dacre has with textures became a big part of the character, a big part of finding the costume, the skin suit that he wears, the mask, the tape. This kind of texture, this tactile, almost sexual fascination that he has with some of the objects that he’s using as part of his murder.”

When asked whether this experience has transformed their own relationship with the 1978 film, Mazzei reveals that her appreciation for the film dates back to her youth. “I have a deep respect for the original, especially as a cultural object that has such a massive impact on so many people. I mean, we can’t tell anyone that we’ve done this version of Faces of Death without them saying, ‘Oh, my God, that movie fucked me up.’ That movie was foundational to my coming-of-age experience.

“To be able to engage with something that had that much power in so many people’s lives is something that’s pretty special, for sure.”

 

Horror journalist, RT Top Critic, and Critics Choice Association member. Has appeared on PBS series' Monstrum, served on the SXSW Midnighter shorts jury, and moderated horror panels for WonderCon, SeriesFest, and Popcorn Frights Film Fest.

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Interviews

Paul Tremblay on Fighting AI with Horror in New Novel ‘Dead But Dreaming of Electric Sheep’

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Dead But Dreaming of Electric Sheep Review - Paul Tremblay AI Horror

Paul Tremblay didn’t start his writing career believing he’d be battling machines over the sanctity of his job, but like so many writers of his generation, the battle found him. In the years since Large Language Models (LLMs) and neural networks started gaining traction as an advertised shortcut to creativity, Tremblay has been active in lawsuits to prevent the use of his works in training AI models, and he’s found that, with each new project, he has to consider the possibility that some LLM, somewhere, is going to latch on to what he’s creating. 

“Now I feel like I’m thinking about, ‘Man, how am I going to write things that would be really hard or impossible for an AI to replicate?’,” Tremblay told me, speaking by Zoom from his home in Massachusetts. “Maybe some of that is ego. I’m sure every writer thinks, ‘Oh, an AI could never write what I write.’ Yes, I’d be lying if I said that wasn’t part of the thought process.”

While that’s something Tremblay might consider with any new work at this point in his career, the Bram Stoker Award-winning author of A Head Full of Ghosts, The Cabin at the End of the World, and many other novels and short stories tackled it in a more direct way with his latest book. Inspired by Philip K. Dick, Harlan Ellison, and the quirky humor of the Coen Brothers, Dead But Dreaming of Electric Sheep is Tremblay’s attempt at a sci-fi-horror mash-up that’s both darkly funny and existentially nightmarish. It’s also, in his own words, a screed against the movement by AI companies to supplant human artists. 

I didn’t want to make it too didactic, but no, I playfully described this book as an anti-AI screed,” he said. “This book, in particular, was driven by anger and frustration, for sure. Not every book is going to be driven that way.

Despite the emotions that fueled it, Dead But Dreaming of Electric Sheep does not read like a screed. Instead, wielding offbeat humor and tech concepts that feel both lived-in and frighteningly tactile, the book lays out tandem narratives all building to the same conclusion, each of them exploring our relationship to machine learning in a different way. One of these narratives belongs to Julia, a former gaming streamer looking for a new challenge in life, who gets a call from a California tech company with an interesting offer.

Paul Tremblay in documentary series “First Word on Horror”

The company has, it seems, implanted some new technology in a brain-dead middle-aged man which will, in theory, allow them to pilot the man’s body through a rudimentary, still-developing system of controls. Julia, with her gaming background, would be the pilot, in her own way just as much a test subject as the human vegetable she’s controlling. 

Julia is a Gen Z streamer with an omnivorous pop culture appetite, inspired by Tremblay’s own adult children, who riffs on The Big Lebowski constantly and calls her strange new meat puppet “Bernie” in reference to Weekend at Bernie’s. Her wide frame of reference, and her interest in art and stories far beyond video games, is in part informed by Tremblay’s own experiences with Gen Z, and in part a response to AI companies who scrape art and culture as a means of consuming it for reference without really experiencing a story. 

“I know that one of the arguments that OpenAI and other tech companies are trying to make is like, ‘Hey, you writers, you artists, you take pop culture, you take your influences, and you create something. That’s just the same thing that the bots are doing.’ And it’s just not,” Tremblay said. “I wanted to have Julia have her outlook informed by all this pop culture, and I wanted to make that feel really human as a way to show how inhuman the AI is.”

The other side of the story belongs to “Bernie,” who’s addressed in his point-of-view chapters as “You.” In these chapters, the technology in Bernie’s body starts to flicker images through his seemingly dead brain, delivering half-remembered imagery and perspective in a nod to the “hallucinations” of an AI model groping for understanding it can never reach. These chapters in particular show off Tremblay’s flair for formalist shake-ups, and echo the kind of hyperstimulated writing that Dick and Ellison made so influential. 

“I think it was more just the general Philip K. Dick feeling of ‘The world is so strange,'” Tremblay said. “He’s a lot funnier, I think, than maybe a lot of people credit him. That’s definitely what I was thinking of when writing the book.

Bernie’s chapters embody the strangeness of Dead But Dreaming of Electric Sheep, presenting imagery that’s at times puzzling, at times eerily filmic, and always unnerving. They also mirror Julia’s own journey in fascinating ways as the odd couple – the Gen Z gamer and the middle-aged vegetable – traverse the United States, and the tech in Bernie’s body wakes up to the possibilities of using his flesh for its own purposes. It’s a compelling narrative technique, but it presented some new writing challenges for Tremblay. 

“I quickly realized I couldn’t write this book the same way I have in the past,” he said. “By that, I mean all my other novels I had written in the order in which it was presented, even things that are nonlinear, which is most of them. I knew I couldn’t do that in this book. It’s not a spoiler, but hopefully the readers figure out pretty early that the Bernie chapters are a little bit of a preview of the next chapter from Julia, what’s actually happening with Julia. It’s all refracted from him.”

Mary Roach’s Stiff

Dead But Dreaming of Electric Sheep began with a simple image, inspired by Tremblay’s reading of Mary Roach‘s book chronicling the history of our treatment of corpses, Stiff. As he read, Tremblay imagined a body sitting on an airplane, remote-controlled by someone else. At the time, it was a “silly what-if” concept, filed away in his head. Years later, when he became an author suing a tech company to keep AI from scraping his work for ideas, it started to feel frighteningly plausible, taking the “silly what-if” into the territory of a high-concept horror show about what happens when we try to exploit and commodify uniquely human aspects of consciousness. 

“It stuck with me,” Tremblay said of that what-if imagery. “And then a few years later, when I was a part of the case suing OpenAI on behalf of writers, that what-if suddenly didn’t seem as silly. The more I learned about how that corporation operates and without really any sort of ethical thought to anything, I was like, ‘Oh, I’m going to play with that. That’s actually happening.”

So, what if someone actually in favor of generative AI picks up Tremblay’s self-described “anti-AI screed?” He hopes that, at the very least, he’s made the ride enjoyable in a distinctly human way that might begin to reshape the conversation. 

“I think that was another reason why I wanted to have the humor,” Tremblay said. “If people are reading this book who aren’t on the side of like, ‘Hey, LLMs taking authors’ books is bad,’ maybe if they read something that’s cut with some humor, that maybe they’ll be more easily swayed.”

Dead But Dreaming of Electric Sheep is now in bookstores everywhere. 

Dead but Dreaming of electric sheep

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