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Horror Trailers Need to Stop Giving Away Everything

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The other day, both John Squires and myself were tweeting about the latest trailer for Luke Scott’s Morgan. Admittedly, his tweet became a series of small conversations about the state of trailers but we both had the same feeling: the second trailer gave away far too much. You can see for yourself as I’ve put both side-by-side below.

It’s not a new trend for trailers to give away far more than they should. Just look at the trailer for Friday the 13th, which was a literal count of each death. However, what makes these spoiler-y trailers so much worse is the advent of social media, where the clip can then be circulated and thoughts can be levied to far wider audiences.

For example, when I saw a trailer in my youth (pre-widely available or even usable internet days), I could talk about it with my friends and that’s really about it. We’re talking a small circle of people (I wasn’t the most popular kid in elementary and middle school) and it didn’t go much further than that.

However, now I can tweet my thoughts to nearly 2,500 people who can hit ‘Retweet’ to their followers with a single click of a button. The ease with which spoilers and information can be shared is astonishing. That’s why your Facebook feed is inundated with people saying things along the lines of, “I’m going to be missing tonight’s episode of ‘The Walking Dead’, so it looks like I’m not going on Facebook until I watch it.” We’ve created a system where the information that people imbibe is out of their control, which has its positives and negatives.

Coming back to the point, horror trailers are guilty of sharing too much, which ruins the purpose of seeing the movie. When I go, I want to be shocked. I want to be terrified. I want to feel unsafe in what’s coming, not certain of impending events.

Last year, Trace wrote about how spoilerific the trailer for The Lazarus Effect was (as well as spoiler-y trailers in general), which gave away a key death. This year, the title for that offender goes to Don’t Breathe.

There are four main characters in that movie and the trailer shows one of them being killed. That death should’ve been a traumatic event to be experienced in the moment. Instead, we got it in a bite-sized trailer, so we experience a bite-size emotion. We will now enter the movie knowing of that character’s fate, so why should we allow ourselves to invest any emotion into that person? The fact is we shouldn’t and that immediately harms the movie as a whole.

The studio I guess doesn’t agree with that concept because they made the death one of the main focuses of their trailer AND they put chunks of the 3rd act sequence (from what I’ve heard) at the end of the trailer, essentially showing us segments of acts 1, 2, and 3. At that point, why do we care about seeing the movie? We’ve been shown enough that we can put together the pieces on our own.

Remember the trailer for Quarantine? Or how about Carrie or Last House on the Left? Each of these trailers had a serious problem of giving away the ending. And when I’m talking about the ending, two of the three showed the final sequences of the movie while one revealed multiple points of the climax.

Coming back to Morgan the first teaser was haunting and mysterious. It used audio to create an unsettling clip that showed almost nothing besides empty rooms and stark hallways. The full trailer however gave nearly everything away. It showed what Morgan looks like, what makes her “special”, exciting events, and created a narrative from which we can with almost near pinpoint accuracy guess what’s going to happen and who’s going to die.

This problem doesn’t just fall in the horror world. Batman v Superman was built up to be a battle between two superhero icons. Then they released a trailer that showed them team up to battle Doomsday. The whole title is now defunct because we know that they’re not against each other. Instead, we’re waiting for them to stop bickering and get to the part where things get interesting.

In closing, let me show you the trailer for Insidious, which I feel is an example of a great trailer from recent years. It barely shows any of the scares and when it does it’s in sharp and fast flashes, too quick for us to fully absorb what we’re seeing. Additionally, the line “It’s not the house that’s haunted…it’s your son,” is fantastic. It takes the haunted house theory and upends it, making the movie far more interesting because this is a concept that hasn’t really been done before. It intrigues and excites without revealing much of what makes the movie so damn fascinating and eerie.

Hollywood, there’s a serious problem with giving away too much in trailers. Instead, we need more teasers. If a trailer is two and a half minutes and a movie has a 90-minute runtime, then the trailer accounts for showing us nearly 3% of the film. That is too much. We need 1% but that amount should hook us and make us drool for more, not giving us enough of the meal that we pass on dessert.

Managing editor/music guy/social media fella of Bloody-Disgusting

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Editorials

André Øvredal’s ‘Troll Hunter’ Remains One of the Best Found Footage Movies

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André Øvredal's Troll Hunter

In this day and age, the wordtrollis often used to describe various online nuisances. Yet as abundant and irksome as the modern troll can be, they aren’t usually as fearsome as their mythological counterparts. I’m not talking about the small and gentler versions that have become more common to see in media. No, there are much bigger and scarier trolls out there—and André Øvredal’s movie Troll Hunter is one of the best places to find them.

It doesn’t take long for Troll Hunter (or Trolljegeren) to dump the Blair Witch Project-esque setup and aim for something a lot fresher. The trajectory of the story is augmented by Otto Jespersen’s character Hans, the titular Troll Hunter. The second he comes barreling out of the deep, dark woods and shoutstrollat the camera, this movie takes a turn into what feels like uncharted territory. Not only subject-wise, but also conceptually.

For fantastical and made-up subject matter in cinema, found footage is a fast way to add a guise of believability. After all, what we accept to be the most crucial aspect of documentaries—the truth—rubs off on pseudo-documentaries, despite our understanding of the pretense involved. That is what Øvredal delivered with Troll Hunter: a movie so convincing that some viewers wondered if trolls really do exist. So, had this been straightforwardly made, it likely wouldn’t have been as effective. Conventional narratives would be more inclined to treat something like trolls as flat out unreal, and never try to convince the audience to think otherwise.

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Hans petrifies the three-headed Tusseladd troll.

The viewers, like the characters trailing Hans, are quickly thrown into the deeper end of that extraordinary story. They have to process all this new information while staying on the go. So, although there is no significant amount of meandering, narratively or physically, there is still a good amount of atmosphere, not to mention tension building. It’s never anything frightful, but then again, Troll Hunter isn’t your standard offering of horror; it’s more on the low end of the dark fantasy spectrum. We aren’t ever spirited away to a faraway world—we stay in rather familiar surroundings, as well as dip into those less so. The outcome is a movie where you’re constantly more in awe than in terror.

As fantasy fiction might do, Troll Hunter prefers not to deal with incredulity. There is no time to waste on doubt, as interviewer Thomas (Glenn Erland Tosterud), soundperson Johanna (Johanna Mørck), and cameraman Kalle (Tomas Alf Larsen) all follow Hans around, recording whatever this character is willing to reveal about his bizarre job. Of course, the Troll Hunter himself is not an open book; in that respect, the diegetic documentary fails to fully capture and unpack the more interesting of its two subjects. Yes, all those giant, monstrous trolls are indeed incredible, but understandably, your mind wanders to their pursuer. What kind of person signs up for this gig and then chooses to stick with it for so long?

Reviews have called out Troll Hunter for its lack of character development. In regard to Thomas and his fellow documentarians, that criticism is valid, but bear in mind, they aren’t the focus of the story, either. Meanwhile, Hans is a well-crafted character. At least better than first realized. Before he was introduced, Hans had already grown tired of the troll grind. Fed up with that low compensation for his services, resentful of the bureaucracy, and wanting to expose his employer on a large scale, Hans’ discontent is glaring.

Then there are those finer details about the Troll Hunter, such as that indifference to both the natural splendor of his everyday surroundings and the affections of an obviously smitten colleague, that also suggest some level of despondency. So it is fair to say this movie doesn’t feature any sizable growth for its characters; however, the namesake isn’t underwritten. No doubt, putting a real-life character like Otto Jespersen in that role is partly why Hans is so fascinating—maybe even relatable.

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Otto Jespersen as Hans the Troll Hunter.

There is always a small risk whenever using the termmockumentaryto describe a found-footage movie, as the word could imply humor where there is none. In the case of Troll Hunter, the term’s usage is appropriate. Some folks have claimed the English-dubbed version has the more comedic tone, however, the Norwegian cut isn’t exactly humorless. Apart from the trolls’ absurd appearances, this is a movie where the characters nearly choke on the monsters’ farts, and Christians are like walking targets. Hans’ complete apathy towards everything is another cause of laughter. Overall, the comedy is intentionally dry and inconsistent. Unfunny, though? Absolutely not.

In a movie where endemic creatures are maltreated, as well as disavowed from living freely and peacefully, it’s hard not to notice the ecological message buried beneath the story. In addition to that is the unmistakable political satire. There is this whole business about intrusive and unsightly power lines—like trolls, they’re big blemishes on the land—that leads to what is perhaps the movie’s funniest moment. The scene in question is that one where certain electric lines, the ones secretly being used to keep the trolls at bay, go in a loop and don’t actually send power to any residents. Yet the monitors of said lines don’t find this at all weird. So it stands to reason that Øvredal was having a go at those who accept the government’s doings without question.

Looking past the fact that trolls aren’t actually real, this movie is an enlightening source of information. And not just for international audiences; Norwegians, too, get schooled about their homeland’s own mythology. It’s also evident from everything on screen that Øvredal and his crew were enthusiastic about the topic. The creature designs are the most indicative of that zeal; those imaginative yet myth-accurate manifestations are equally amusing and grotesque. One second you’re laughing at their phallic noses, the next you’re white-knuckling during a hairy sequence. Most surprisingly is how well the trolls’ visual effects hold up after fifteen years. It’s not all spotless, but on the whole, they remain impressive.

Vouching for a mockumentary about trolls isn’t easy, but those who do come around and give it a shot will more than likely be grateful for the recommendation. For Troll Hunter is a real find in that vast and varied genre we callfound footage.

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A bridge troll reaches up for food and finds Hans decked out in armor.

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