Something truly bizarre just took place that I’m quite sure I’ve never seen happen in the 15 years of Bloody Disgusting.
Back in 2014 Dimension Films acquired 47 Meters Down, which stars Mandy Moore and Claire Holt as a pair of cage-diving sisters whose boat breaks away from them, leaving them in an observation cage trapped at the bottom of the ocean, surrounded by hungry Great Whites.
Last month Dimension Films announced a home video release (Aug. 2), while also renaming it to In the Deep, bizarrely the original title to this summer’s other shark survival film, The Shallows.
But here’s where things get weird: I have a physical copy (DVD) of In the Deep in my possession, and even had a review slated to drop today (it’s now live). Yet, this morning, Deadline is writing that Freestyle Media has acquired the film with plans to release in 2,500 theaters sometime in 2017. Yes, just a week before release, Freestyle picked up a movie that was to be dumped onto home video, and will launch it into theaters. I have never seen anything like this happen.
In my review I note that it’s a disappointment that In the Deep, now reverting back to 47 Meters Down, isn’t getting a theatrical bow. In light of the box office success that The Shallows had earlier this summer ($65 million on a $17 million budget), it makes a tremendous amount of sense to roll the dice on In the Deep / 47 Meters Down next summer as well, and I’m beyond excited about that.
THR reports that Entertainment Studios bought the finished film for seven figures from Dimension, adding that the move comes as the financially strapped Weinstein brothers have begun to sell off some of their films.
47 Meters Down is a new shark thriller directed by Johannes Roberts (The Other Side of The Door), and stars Mandy Moore (“This Is Us,” A Walk To Remember), Claire Holt (“The Vampire Diaries,” “The Originals”), Yani Gellman (“Pretty Little Liars,” “The Young And The Restless”), and Matthew Modine (Full Metal Jacket, The Dark Knight Rises).
“ ‘In The Deep’ dives into a world of two sisters (Mandy Moore and Claire Holt) who become trapped at the bottom of the ocean when a diving expedition to observe sharks goes horribly wrong. When the cable attaching the observation cage to the boat breaks and the cage sinks to the bottom of the ocean, the sisters must figure out a way to get back to safety battling injuries, lack of oxygen, and, worst of all, blood thirsty, great white sharks.”