Universal Pictures has just posted a fun little video for their upcoming supernatural horror film Ouija: Origin of Evil (review), which comes out this Friday, October 21st. The video is basically a commercial for Hasbro’s Ouija spirit board that splices in a lot of scenes from the movie. It also includes a few rules that should be strictly followed by anyone who wants to play with such a board:

1) Never play alone
2) Never play in a graveyard
3) Always say goodbye

Clearly the rules were not adhered to by the people playing or else there wouldn’t be a movie coming out, would there?

Also, there’s a phone number that keeps showing up throughout the video: 1 (844) 666-1021. Seeing it, I decided what the hell and gave it a call. The gist of the pre-recorded message is that the young girl Doris says that no one is available and then there are some static bursts and random screams and creepy messages. The call ends with an offer for the same line to remind you on Friday to go see the movie on opening night. It’s definitely a cute gimmick, although I wish there had been a bit more to it. Why not give it a try for yourself and let us know your thoughts in the comments?

The sequel takes place in 1965 Los Angeles where a widowed mother and her two daughters add a new stunt to bolster their séance scam business and unwittingly invite authentic evil into their home. The youngest daughter is overtaken by the merciless spirit, forcing this small family to confront unthinkable fears to save her and send her possessor back to the other side.

Elizabeth Reaser, Annalise Basso, Lulu Wilson and Henry Thomas star in Ouija: Origin of Evil, which was directed by Mike Flanagan (Hush).