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Fan Details the Real ‘Day of the Dead’ World Premiere!

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All photos courtesy of David Brudie

The Internet is an interesting place because, while the entire world’s knowledge is at all of our fingertips, it’s also a trash heap filled with incorrect information. Take the world premiere of George A. Romero’s Day of the Dead for example. A quick search online reveals the first ever screening took place on July 3, 1985. Nope. Long time horror fan David Brudie wants to set the record straight and can prove it with a ticket he carries from a screening that was held on June 30, 1985, in Hicksville Long Island.

“A few weeks ago I was working on an article for a horror Facebook group and I needed to look up U.S. release information on George A. Romero’s Day of the Dead,” Brudie explained. “It seemed that something was wrong about the earliest date everyone seemed to have, which is July 3rd, 1985. I didn’t remember the world premiere being right before independence Day. You see, I was at the World Premiere days earlier, on June 30th, which was held at the UA Hicksville theater (on east Marie street) in Hicksville Long Island! Honestly, I was very surprised that no one seemed to know about this first public showing (which was one night only), and it is impossible to find any information about it, at least I was unable to find any. I always assumed that this world premiere would have been recognized by people and accounted for in release date information, but that is not the case at all.

“The premiere was put together by United Film Distribution Company themselves,” he continues, “and at that time they were headquartered in Great Neck, Long Island. Not very far from where the premiere took place.

“Between April and May (1985) a popular radio station of the time, WBAB, was running a promotion for Romero’s new “Dead” film and offering listeners the chance to get free tickets to the world premiere on the condition that you be present at the South Shore Mall (on Sunrise Hwy. in Bayshore Long Island) on a certain date and time. People were told to meet in the music store that was inside the mall. The dozen or so people there waiting were finally greeted by a WBAB employee who brought along a zombie that was attached to a leash. The zombie gave out the tickets to us, and although you were only supposed to get one ticket each, I asked for a second to give to a friend, the zombie reluctantly gave it to me. I’m actually very glad that I was able to obtain two tickets because, although I was unable to give it to my friend it allowed me to hold on to one because the theater took my ticket at the door and didn’t give it back.”

He continues: “If you look at the right side of the ticket it mentions that if you dressed as a ‘zombie’ to the event that it would have ‘special meaning’. It turned out that the special meaning came by way of a jacket you could get by going down the street to a bar and getting one. Since I wasn’t quite old enough to get into the bar my step-father went instead. People in the bar were not going to give him the jacket at first because he wasn’t dressed as a zombie, but when he explained that I was waiting outside they agreed to give him one, as long as he bought a drink first. Although the jacket is rather generic, as I don’t believe it was created specifically for this world premiere, I believe it is a significant part of the story.

“It is my position and intent that all Day of the Dead fans knows about this (apparently) forgotten world premiere, and that maybe online databases and such will want to add this event to their information concerning release, for reasons of accuracy. I’m happy to share this with you all and contributing to Day of the Dead’s history.” – David Brudie

How. Freaking. Cool. What do you guys think?!

Horror movie fanatic who co-founded Bloody Disgusting in 2001. Producer on Southbound, V/H/S/2/3/94, SiREN, Under the Bed, and A Horrible Way to Die. Chicago-based. Horror, pizza and basketball connoisseur. Taco Bell daily. Franchise favs: Hellraiser, Child's Play, A Nightmare on Elm Street, Halloween, Scream and Friday the 13th. Horror 365 days a year.

Editorials

‘A Haunted House’ and the Death of the Horror Spoof Movie

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Due to a complex series of anthropological mishaps, the Wayans Brothers are a huge deal in Brazil. Around these parts, White Chicks is considered a national treasure by a lot of people, so it stands to reason that Brazilian audiences would continue to accompany the Wayans’ comedic output long after North America had stopped taking them seriously as comedic titans.

This is the only reason why I originally watched Michael Tiddes and Marlon Wayans’ 2013 horror spoof A Haunted House – appropriately known as “Paranormal Inactivity” in South America – despite having abandoned this kind of movie shortly after the excellent Scary Movie 3. However, to my complete and utter amazement, I found myself mostly enjoying this unhinged parody of Found Footage films almost as much as the iconic spoofs that spear-headed the genre during the 2000s. And with Paramount having recently announced a reboot of the Scary Movie franchise, I think this is the perfect time to revisit the divisive humor of A Haunted House and maybe figure out why this kind of film hasn’t been popular in a long time.

Before we had memes and internet personalities to make fun of movie tropes for free on the internet, parody movies had been entertaining audiences with meta-humor since the very dawn of cinema. And since the genre attracted large audiences without the need for a serious budget, it made sense for studios to encourage parodies of their own productions – which is precisely what happened with Miramax when they commissioned a parody of the Scream franchise, the original Scary Movie.

The unprecedented success of the spoof (especially overseas) led to a series of sequels, spin-offs and rip-offs that came along throughout the 2000s. While some of these were still quite funny (I have a soft spot for 2008’s Superhero Movie), they ended up flooding the market much like the Guitar Hero games that plagued video game stores during that same timeframe.

You could really confuse someone by editing this scene into Paranormal Activity.

Of course, that didn’t stop Tiddes and Marlon Wayans from wanting to make another spoof meant to lampoon a sub-genre that had been mostly overlooked by the Scary Movie series – namely the second wave of Found Footage films inspired by Paranormal Activity. Wayans actually had an easier time than usual funding the picture due to the project’s Found Footage presentation, with the format allowing for a lower budget without compromising box office appeal.

In the finished film, we’re presented with supposedly real footage recovered from the home of Malcom Johnson (Wayans). The recordings themselves depict a series of unexplainable events that begin to plague his home when Kisha Davis (Essence Atkins) decides to move in, with the couple slowly realizing that the difficulties of a shared life are no match for demonic shenanigans.

In practice, this means that viewers are subjected to a series of familiar scares subverted by wacky hijinks, with the flick featuring everything from a humorous recreation of the iconic fan-camera from Paranormal Activity 3 to bizarre dance numbers replacing Katy’s late-night trances from Oren Peli’s original movie.

Your enjoyment of these antics will obviously depend on how accepting you are of Wayans’ patented brand of crass comedy. From advanced potty humor to some exaggerated racial commentary – including a clever moment where Malcom actually attempts to move out of the titular haunted house because he’s not white enough to deal with the haunting – it’s not all that surprising that the flick wound up with a 10% rating on Rotten Tomatoes despite making a killing at the box office.

However, while this isn’t my preferred kind of humor, I think the inherent limitations of Found Footage ended up curtailing the usual excesses present in this kind of parody, with the filmmakers being forced to focus on character-based comedy and a smaller scale story. This is why I mostly appreciate the love-hate rapport between Kisha and Malcom even if it wouldn’t translate to a healthy relationship in real life.

Of course, the jokes themselves can also be pretty entertaining on their own, with cartoony gags like the ghost getting high with the protagonists (complete with smoke-filled invisible lungs) and a series of silly The Exorcist homages towards the end of the movie. The major issue here is that these legitimately funny and genre-specific jokes are often accompanied by repetitive attempts at low-brow humor that you could find in any other cheap comedy.

Not a good idea.

Not only are some of these painfully drawn out “jokes” incredibly unfunny, but they can also be remarkably offensive in some cases. There are some pretty insensitive allusions to sexual assault here, as well as a collection of secondary characters defined by negative racial stereotypes (even though I chuckled heartily when the Latina maid was revealed to have been faking her poor English the entire time).

Cinephiles often claim that increasingly sloppy writing led to audiences giving up on spoof movies, but the fact is that many of the more beloved examples of the genre contain some of the same issues as later films like A Haunted House – it’s just that we as an audience have (mostly) grown up and are now demanding more from our comedy. However, this isn’t the case everywhere, as – much like the Elves from Lord of the Rings – spoof movies never really died, they simply diminished.

A Haunted House made so much money that they immediately started working on a second one that released the following year (to even worse reviews), and the same team would later collaborate once again on yet another spoof, 50 Shades of Black. This kind of film clearly still exists and still makes a lot of money (especially here in Brazil), they just don’t have the same cultural impact that they used to in a pre-social-media-humor world.

At the end of the day, A Haunted House is no comedic masterpiece, failing to live up to the laugh-out-loud thrills of films like Scary Movie 3, but it’s also not the trainwreck that most critics made it out to be back in 2013. Comedy is extremely subjective, and while the raunchy humor behind this flick definitely isn’t for everyone, I still think that this satirical romp is mostly harmless fun that might entertain Found Footage fans that don’t take themselves too seriously.

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