One of the coolest pieces of IT fan art was when someone snuck a photo of Pennywise into one of their sewers, making it appear as if the demonic clown was actually down there. I would have paid to see the reaction on the face of whoever wondered by and caught the beaming eyes of Pennywise staring right through them.
But I digress, Warner Bros. Pictures Australia is having a little fun of their own as they’ve begun placing red balloons around sewers across Sydney’s CBD as early promotion for this week’s release of what will quite possibly be the biggest horror film in years. Here are some shots collected around Twitter via the Pedestrian.
Pretty cool marketing initiative for #ITMovie spotted in Sydney CBD this morning.
“We all float down here” pic.twitter.com/vi1KnXSRFj
— David Piepers (@davepiepers) September 3, 2017
Fantastic marketing idea for #ITMovie, and creepy AF lol pic.twitter.com/3VguPc2gEf
— Diana DJ (@DianaDJ7) September 3, 2017
Awesomely creepy #ITMovie pic.twitter.com/1QXlY2BdYj
— Nick Johnson (@Nick__Johnson) September 3, 2017
@StephenKing this is out the front of my work! @ITMovieOfficial #IT #ITMovie #YoullFloatToo pic.twitter.com/DSzTVbPCRd
— Joanna Beveridge (@jmbeveridge) September 3, 2017
@StephenKing #Sydney sees red balloons above drains for the upcoming #ITMovie pic.twitter.com/O9GEFv2Wht
— Christopher Kelly (@EspeciallyKelly) September 3, 2017
