I’ve learned of a new way to see movies that’s beyond 3-D. Back when The Dark Tower was released I saw it in one of Regal’s 4DX equipped theaters, and while it was unique it didn’t really work for the movie. With that said, I went to see New Line Cinema’s IT again this past weekend and thought it would be fun to experience the film in a new way. 4DX.

It was ridiculously cool, making it clear to me there are two genres that thrive with this technology – action and horror films. While a film like Fast & Furious will rumble your ass to life, seeing IT was like having someone standing behind your seat jolting you every single time there’s a scare. It took me back to the old Disney days when they had cool attractions like Honey I Shrunk the Audience. The 4DX experience worked so well with IT; they had integrated flashing strobe lights and blowing wind during storms; there were little pipettes under the seats that tickled the audience when Pennywise would appear out of a sewer; and they even had air blowers in the back of the seats that would spray you right in the face when blood was splattered!

Sure, it’s gimmicky, but it was also a helluva lot of fun and perfect for a date. If you plan on seeing it again this coming weekend, I highly recommend giving it a go. Check out locations here.

In Andy Muschiett’s film, “A group of young kids face their biggest fears when they seek answers to the disappearance of children in their hometown of Derry, Maine. They square off against an evil clown named Pennywise, whose history of murder and violence dates back for centuries.”

Pennywise was played by Bill Skarsgard (read our interview) with the Losers’ Club including Jaeden Lieberher, Finn Wolfhard, Sophia Lillis, Jack Dylan Grazer, Wyatt Oleff, Chosen Jacobs and Jeremy Ray Taylor.

Javier Botet plays The Leper, and Nicholas Hamilton plays Henry Bowers. The cast also includes Owen Teague, who plays bully Patrick Hocksetter.

ABOUT 4DX:

Advancing the movie theater experience from watching the movie to almost living it, 4DX is the ultimate in state of the art technology, delivering a fully immersive cinematic experience. Inside every dedicated 4DX auditorium, motion chairs and environmental effects like rain, fog, wind, bubbles, lightning, and scent work in perfect synchronicity to transport audiences into the story unfolding onscreen. Available in over 20 countries and now in the Unites States, 4DX takes you beyond the aural and visual limits of the theater to create the Absolute Cinema Experience.