While New Line Cinema’s Annabelle: Creation quietly surpassed $300M worldwide this weekend, their adaptation of Stephen King’s IT continues to decimate the box office. Last weekend saw only a 51% drop from the record-breaking opening weekend, with the same happening once again based on early estimates. Even though the Kingsman sequel has dethroned the King, IT only dropped 50% and is estimated to have pulled in another $30M for a domestic total of $266M. IT‘s international numbers jumped another $38M, which means IT is floating towards a $500M worldwide box office take relatively soon. Right now it sits at $478M.
With these numbers, IT is officially the fifth highest grossing film of 2017. That’s insane. As exciting as this is, it’s important to note that IT is NOT the highest grossing horror film of all time, as various news outlets are reporting. None are taking inflation into account, which would reveal that IT isn’t even in the ballpark of classics such as The Exorcist, The Sixth Sense, and even Jaws. Still, the fact that IT is “in the conversation” is cause for celebration.
In other horror news, Paramount Pictures’ mother! has a surprising weekend as well, only dropping 57% as well, pulling in another $3.2M for a total of $13M. But after all of the negative reviews and poor word of mouth, this religious-themed genre film never found its legs and can be considered a flop with its ridiculous $30M price tag (it needs to clear $90-100M worldwide to break even).
Entertainment Studios Motion Pictures, hoping to capitalize on their risk/reward of 47 Meters Down, lost bigtime with their Friend Request, which only took in $2.4M in a whopping 2,573 locations. It gets worse, with the film breaking the following record: this weekend Friend Request had the worst wide opening ever (films debuting in 2,500+ theaters). Ouch.
It’s been a helluva 2017 for horror and will continue through this coming Halloween. Can other studio films like Lionsgate’s SAW sequel, Jigsaw, Flatliners or Happy Death Day continue to bring people into theaters? There’s something in the air and it smells like flesh…