The marketing campaign for NEON’s upcoming horror movie Longlegs isn’t getting any less strange, with a new poster and a video teaser arriving in our inbox this afternoon.

The poster is dubbed “Sweet: Part One” while the video is labeled “Sweet: Part Two,” and the latter features some new clips from the film along with a cryptic poem of sorts…

So close the crimson and clover

All gone now to the edge

Where the black begins

The long forked tongue hisses

This mysterious teaser seemingly refers to Maika Monroe’s character as “daughter of the seventh she,” and also notes: “Ever since she was a little girl she wanted to catch a killer.”

Stranger still is an “application process” that’s included with today’s press email. “The application process consists of the below-listed steps,” the email reads. “You must successfully complete each step of the process.” Let us know if you can make any sense of this…

You’ll also find the aforementioned poster art and teaser video below.

Longlegs is said to be “in the vein of classic Hollywood psychological thrillers.”

The upcoming serial killer horror movie marks the return of director Osgood Perkins (The Blackcoat’s Daughter, Gretel & Hansel). Nicolas Cage stars alongside Maika Monroe, with Monroe playing an FBI agent and Cage playing a serial killer.

Look for Longlegs only in theaters on July 12.

In the film, “FBI Agent Lee Harker (Monroe) is a gifted new recruit assigned to the unsolved case of an elusive serial killer (Cage). As the case takes complex turns, unearthing evidence of the occult, Harker discovers a personal connection to the merciless killer and must race against time to stop him before he claims the lives of another innocent family.”