Movies
‘Daybreakers’ Viral Marketing Campaign Hits Twitter
For those of you who love viral marketing campaigns, Lionsgate UK is gearing up for the release of Daybreakers with a new Twitter account that will help teach about the current vampire outbreak that runs dry come January 8th. Check out @willthedaybreak for some early images (like the one pictured below), with videos forthcoming. From the directors of Undead, Edward Dalton is a researcher in the year 2019, in which an unknown plague has transformed the world’s population into vampires. As the human population nears extinction, vampires must capture and farm every remaining human, or find a blood substitute before time runs out. However, a covert group of vampires makes a remarkable discovery, one which has the power to save the human race.
Brendan Fraser is back for the upcoming fourth installment in The Mummy franchise from directors Radio Silence, and Michael Johnston (Obsession) is now in talks to join him.
The Hollywood Reporter lets us know tonight that Michael Johnston is in “early talks” to join The Mummy 4, which will release in theaters on October 15, 2027 via Universal.
Brendan Fraser, Rachel Weisz, and John Hannah will reprise their iconic roles as Rick O’Connell, Evelyn O’Connell, and Jonathan Carnahan in the upcoming movie.
Radio Silence duo Matt Bettinelli-Olpin & Tyler Gillett (Ready or Not, Scream 5-6) are directing from a script by David Coggeshall (Orphan: First Kill).
Plot details are being kept under wraps at this time, but the brand new sequel is expected to disregard the events of the third movie, in which Rachel Weisz did not appear.
“It’s just really beautiful and scary and sweeping, and it’s awesome,” Gillet teases. Bettinelli-Olpin adds that the film “has all of the heart and the character that you could hope for.”
A remake of the classic Universal monster movie that took an action-adventure approach, The Mummy was released in 1999 and grossed $417 million worldwide. It was followed by The Mummy Returns in 2001 and The Mummy: Tomb of the Dragon Emperor in 2008.