Ever since Starz announced “Ash Vs. Evil Dead,” the series continuation to Sam Raimi’s The Evil Dead franchise, us fans have been clamoring for more information.

We have learned quite a bit in Bruce Campbell’s recent interview, including that Ash will be accompanied by two other characters. Now, at the TCA (Television Critics Association) press tour today, Starz head Chris Albrecht told IGN both how long each episode will be, and when we can expect to see it air.

The series, reuniting executive producer/director Sam Raimi, executive producer Rob Tapert and executive producer/star Bruce Campbell, will have half hour long episodes, not an hour, which surprised some. Regarding how that came to be, Albrecht said, “The half hour idea was their idea. And I can tell you it’s a chock-full half hour.”

As for when the show will premiere, Albrecht said, “I think most likely it will be fourth quarter [of 2015]. End of third quarter, fourth quarter, something like that. We’ve got a lot of shows this year. We’re very, very excited.”

The series will be shot in New Zealand ahead of its late 2015 debut.

We’ll have to wait to see what the show is about – but I expect to see the S-Mart used heavily, and hope they find a way to tie Mia (played by Jane Levy in the Evil Dead remake) into the series.