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Sega is Using Eels to Promote ‘Alien: Isolation’ in Japan
Sega is taking a page from every schoolyard bully’s handbook with their unique way of promoting the release of Alien: Isolation in Japan — yeah, they just got it — by having folks eat eels to win free copies of the game. “Free” has a radically different meaning here, as the mental trauma I might incur by eating a discount Chestburster would certainly exceed the game’s $60 price tag.
I have been known to be a picky eater, so if you reside in Tokyo and don’t immediately gag at the thought of having a deep sea creature slide down your throat, then Sega wants you.
Oh, and here’s a peek at what you’ll be seeing burst from your chest in 4-6 hours.
Thanks for giving me something icky to write about, Destructoid.
Exclusives
‘A Man in the Woods With an Axe’ – First Look at ’80s Throwback Slasher [Exclusive]
We have an exclusive first look at A Man in the Woods With an Axe, a blood-soaked, genre-twisting homage to 1980s slasher films.
Spanning four decades, A Man in the Woods With an Axe begins in the summer of 1987 before pushing into the modern era, weaving together timelines and perspectives in a way that builds both dread and intrigue.
Drawing inspiration from genre standouts like Tucker and Dale vs. Evil, Hatchet, and The Cabin in the Woods, the film blends visceral horror with moments of dark humor, creating a uniquely balanced experience that honors tradition while carving its own identity.
Writer-director Dillon Brown (Primal Darkness) aims to deliver everything fans crave from a slasher while boldly subverting expectations with a mid-film twist that redefines the story.
“This is an unapologetic love letter to the films that made me fall in love with horror,” Brown tells Bloody Disgusting. “But I didn’t just want to recreate that feeling; I wanted to challenge it. About halfway through, the film takes a turn that completely changes how you view not only this story, but the genre itself.”
Brown describes the vintage-inspired production as “far and away the bloodiest film I’ve ever made,” with practical effects helmed by Cody Ruch (The Mill, Pig Hill), an instructor at Tom Savini’s Special Make-Up Effects Program.
From Horror Dadz Productions, A Man in the Woods With an Axe is currently in production and targeting an early 2027 release.



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