Sega is taking a page from every schoolyard bully’s handbook with their unique way of promoting the release of Alien: Isolation in Japan — yeah, they just got it — by having folks eat eels to win free copies of the game. “Free” has a radically different meaning here, as the mental trauma I might incur by eating a discount Chestburster would certainly exceed the game’s $60 price tag.
I have been known to be a picky eater, so if you reside in Tokyo and don’t immediately gag at the thought of having a deep sea creature slide down your throat, then Sega wants you.
Oh, and here’s a peek at what you’ll be seeing burst from your chest in 4-6 hours.
Thanks for giving me something icky to write about, Destructoid.