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“Ash vs Evil Dead”: Why Doesn’t Ash Work At S-Mart?

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Ash vs Evil Dead; image via Starz

One of the first ever images from “Ash vs Evil Dead,” the upcoming Starz series based on Sam Raimi’s The Evil Dead franchise, revealed Bruce Campbell as Ash, alongside Pablo (Ray Santiago) and Kelly (Dana Delorenzo).

What was weird about the image was that it was pegged as a look at Ash with his two fellow Value Stop employees.

“Value Stop? What about S-Mart?” we collectively asked.

S-Mart was one of the most memorable locations in the Evil Dead franchise as it was the starting and ending point to Army of Darkness, where Ash gets his trusty “boomstick” and other handy tools.

During an interview we had with Raimi back in July, he explains the name change to Bloody Disgusting.

“Because of some licensing issues we no longer have the rights to use the name ‘S-Mart,’ and the same goes along for anything that came out of ‘Army of Darkness’,” Sam told us. “I’m not sure exactly who owns the rights, but we’ve made sure… even gone out of our way… to make sure that will not inhibit the fans’ enjoyment of the show.”

As many of you may recall, there was some insane legal issues when an Army of Darkness sequel was announced without Raimi’s involvement. There’s been no clarity on what’s actually going on, but it sounds as if that part of the Ash universe will be completely ignored.

In fact, when we talked to producer Robert Tapert back in April, he eluded to this…

“’Army of Darkness’ doesn’t exist,” says Tapert before clarifying a bit. “Well, certainly Ash went through a bad experience, but we’re not really referencing it [on the show], specifics from that, but he certainly has that in his memory.”

The good news is that, when “Ash vs Evil Dead” premieres on October 31st, it doesn’t sound as if this is an issue.

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Horror movie fanatic who co-founded Bloody Disgusting in 2001. Producer on Southbound, V/H/S/2/3/94, SiREN, Under the Bed, and A Horrible Way to Die. Chicago-based. Horror, pizza and basketball connoisseur. Taco Bell daily. Franchise favs: Hellraiser, Child's Play, A Nightmare on Elm Street, Halloween, Scream and Friday the 13th. Horror 365 days a year.

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One of Clive Barker’s Final Convention Appearances Will Be at New Jersey’s Monster Mania in August

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Clive Barker

We told you earlier this month that horror legend Clive Barker is leaving the convention scene behind to focus entirely on his writing, with various upcoming projects in the works.

A series of final appearances from Barker will begin at Days of the Dead Chicago this month, and we’ve learned Barker will also be coming to Monster Mania in New Jersey.

Clive Barker will be signing at Monster Mania 59 in Cherry Hill, New Jersey, which runs from August 2 – August 4, 2024. Stay tuned for more info from the convention.

Barker’s official statement earlier this month explained, “… it’s time to focus entirely on writing. I’m not stopping public events because I’ve lost delight in meeting you all over the years. I’m as passionate as ever about sharing my imagination with readers and moviegoers around the world. In the very room where I’m writing these words, I have the manuscripts for a very large number of projects (Thirty-one of them), some very close to completion, others still telling themselves. There are some wild projects in this collection of works, whether close to finished or done. There are also stories that you all knew I would be finishing.”

“Abarat IV and V are amongst the books at my feet,” he continued. “So is the Third and final book of The Art and the sequel to The Thief of Always. There are also return visits to characters and mythologies you may have thought I would never return to.

“I hope I am still able to surprise you in the decades ahead.”

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