Wouldn’t it be nice to have a warning before bad things happen?
That’s the question posed in this new commercial for Chevrolet that’s actually a short horror film directed by Evil Dead‘s Sam Raimi!
“We approached the development of the Chevrolet trailer in the same way we would an actual movie—by thinking through the plot, characters and eventual outcome,” Raimi said in a statement obtained by Ad Week. “I’ve been in plenty of theaters where the audience is so concerned for the safety of the main characters that they call out warnings to save them. That’s what this is based on.”
The spot will run in 2,300 theaters and 14,000 screens nationwide over the next six months.
“With an impressive array of available active safety features, the all-new 2016 Chevy Malibu and Chevy Cruze can help you avoid danger.”
Here’s the mini-horror movie/advertisement.