As an early Christmas present, Trent Reznor tweeted out that we can expect a new album this year, and it looks like he’s going to deliver.
One of the owners of Beats Music, which was purchased and absorbed into Apple Music, it’s insane to me that Reznor has yet to use Nine Inch Nails‘ fame and popularity to anchor the streaming service. Instead, Apple has done little to excite the fanbase after forcing the world to download U2’s album back in 2014.
Two years after the fact, it looks like they’re about to do right. The Apple keynote is to take place this coming September and will reveal the brand new Apple Music, which I pray doesn’t sway me to switch over from Spotify. Interestingly enough, a rumored Nine Inch Nails release is scheduled to coincide with the event.
A reddit user has leaked an image purported to be from Kobalt Music Group’s internal database, which lists a September 16th release of a new Nine Inch Nails single called “Dive and Slam”.
“Dive and Slam” is also newly registered to Reznor on ASCAP’s Repertory, adding credence to the image’s veracity, adds COS.
UPDATE: Reznor tweeted out the follow just minutes ago, which has just crushed my hopes and dreams.
Not true.
— Trent Reznor (@trent_reznor) August 3, 2016
Nine Inch Nails’ last album came in the form of 2013’s Hesitation Marks, which the band supported with an extensive world tour. Last month, Reznor and collaborator released a new instrumental called “Juno” in celebration of NASA’s mission to Jupiter.
Three years since Hesitation Marks, there’s no reason why an album announcement won’t immediately follow the single. Shit, maybe Apple will be giving it away for free? Whatever the case, I’m sure it’s going to be an Apple Music exclusive – and knowing Trent, there’s going to be an amalgamation of goodies tied to the release.