Obey. Consume.
Social media was dominated last week by outrage over Pepsi’s latest advertisement, which starred Kendall Jenner and seemed to suggest that Pepsi, well, it basically fixes all of the world’s problems. Granted, it was far from the first time a soda ad promoted soda as the be-all, end-all cure for everything, but the ill-conceived ad rubbed a whole lot of people the wrong way.
But that’s capitalism for ya. When you’re wearing the right glasses, so to speak, you see every advertisement for what it really is. Of course, that’s the very thought that John Carpenter turned into a sci-fi/horror masterpiece with 1988’s They Live, a brilliant satire of unrestrained capitalism that late star Roddy Piper often described as a documentary – on some level, he wasn’t wrong!
YouTube user Free Market Socialist just gave the controversial Pepsi commercial the They Live-inspired makeover that it warranted. We shared his pitch perfect video on the Bloody Disgusting Twitter account and Facebook page over the weekend (not surprisingly, it was incredibly well received), but we wanted to spotlight it here on the site in case anyone missed it.
Put your glasses on and enjoy.