Pabst Blue Ribbon has been slashing thirst since 1844. Jason Voorhees has been slashing teenagers who drink beer since 1981. It’s a match made in horror heaven, you could argue.
On that note…
Jason Universe has joined forces with Pabst Blue Ribbon for a limited edition 12-pack of PBR beer featuring a cut-out Jason Voorhees mask, and that’s just the beginning of the collab.
This week, Pabst Blue Ribbon has unleashed a Jason Universe merch line including various t-shirts, sweatshirts, hats and stickers that pay tribute to the hockey mask-wearing horror icon.
The collection includes the “Beer Slasher” tee and long-sleeve tee, the “Friday Night” tee, the “Blood Ribbon” hoodie, a “Beer Run” trucker hat, stickers, and even a Jason Universe hockey jersey.
“From a case of beer that doubles as a Halloween mask to a giant Jason bobblehead that could probably double as a home security device, we’re thrilled to see how PBR and Jason are cutting through the Halloween noise,” said Hannah Barnett, Brand Director at Pabst.
The PBR x Jason Universe collab will also feature two Halloween season activations:
- New York Comic Con (Oct. 8–11): PBR x Jason Universe will take over nightlife surrounding NYCC with a series of Jason-themed events across New York City, including Jason Trivia Night, a “Jason” Meet Up on Friday and the official PBR x Jason Bar Crawl on Saturday.
- The Fest 24 (Oct. 23–25): The collaboration will bring Jason-themed PBR merchandise and experiences to key downtown Gainesville, FL venues and partner bars throughout the multi-day indie music festival, with additional activation details to come.
Head over to the PBR website to grab the limited Jason Universe merch now.
