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‘IT’: NECA Kicks Off Toy Fair With First Look at Pennywise!
NECA just popped a balloon and grabbed the attention of everyone following the Toy Fair, which just kicked off this Saturday morning.
An early reveal shows us our first completed look at the Pennywise the Clown action figure from New Line Cinema’s blockbuster IT. Played by Bill Skarsgård in the Andy Muschietti-directed adaptation of Stephen King‘s novel, Pennywise is a demon who taunts and terrorizes the children of Derry in order to gain power. He’s shown here holding his now-famous balloon, which he offered to Georgie before ripping off his arm.
NECA also announced Pennywise from the 1990 television miniseries, fully detailed here.
Updated: Here’s a new photo from the show floor, courtesy of Preternia‘s FakeEyes22, which shows multiple heads, hands, and Georgie’s paper boat.
The countdown is on for IllFonic and Gun Interactive’s Halloween. During the Sony State of Play, the teams announced that the asymmetric stealth horror game will launch on PlayStation 5, Xbox Series, and PC via Steam and Epic Games Store on September 8, 2026! Alongside the release date announcement is a brand-new gameplay trailer, which you can view below.
Death comes to Haddonfield in Halloween, a chilling tribute to the iconic John Carpenter’s classic film. Survive or slay across the tense streets and dark corners of Haddonfield in this asymmetrical horror sandbox, taking on the role of either a desperate Civilian or the infamous Michael Myers himself. In each high-stakes cat-and-mouse match, every decision means life or death.
As a Civilian, protect the townsfolk by guiding them to safety, scavenging for weapons and supplies, and finding a phone to call the police before it’s too late. Danger lurks around every corner, and survival depends on strategy, teamwork, and quick thinking. Meanwhile, Michael Myers stalks the shadows, using terrifying abilities like Shape Jump to move unseen across the map and strike without warning in a heart-pounding experience.
“Our goal is to push the horror experience to the next level with single and multiplayer modes so players can get the most out of the game,” said Jared Gerritzen, CCO of IllFonic. “Whether they become the boogeyman or fight to protect Michael Myers’ victims, Halloween promises an unforgettable battle of fear and survival.”
In addition, the game will feature motion capture from the original Michael Myers himself, Nick Castle!
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