Movies
‘Weapons’ – “2:17 AM” Crossover Launches in ‘Fortnite’
After the success of their tie-in event with Fortnite for Ryan Coogler‘s Sinners back in March, Warner Bros. is doing it again, this time with Zach Cregger’s upcoming Weapons. Reported by Variety, ahead of Cregger’s sophomore effort landing in theatres next month, creative agency and production studio Sawhorse (who worked on the Sinners: Survive the Night in Fortnite) created a “2:17 AM” event occurring at the designated time in the UTC time zone. And just like the showtimes for Weapons, 2:17 AM is the time in the film where
The event takes place across the four available Fortnite modes, where players will find in-game clues, creepy environments and time-based challenges to complete. According to Nic Hill, co-founder and head of interactive at Sawhorse, the event is a showcase of how studios like Warner Bros. “are innovating beyond traditional trailers.”
The results from Sawhorse’s previous efforts speak for themselves. Sinners ended up with the highest domestic opening for an original film in the past decade, and earned $366 million worldwide against a $90 million budget.
Josh Brolin (Avengers: Endgame), Julia Garner (Wolf Man), Alden Ehrenreich (Solo: A Star Wars Story), Austin Abrams (“The Walking Dead”), Cary Christopher (Mank), Benedict Wong (Doctor Strange), and Amy Madigan (Field of Dreams) star in the film, in which all but one child from the same class mysteriously vanish on the same night at exactly the same time. The community is left questioning who or what is behind their disappearance.
Weapons opens in theatres on August 8.
Sunrise Films has announced the official North American release of William Bagley‘s horror comedy Hold the Fort, and it’s accompanied by an energetic new trailer.
Hold the Fort debuts on digital platforms on June 23.
In the film, “Lucas and Jenny think their life is finally coming together when the couple become homeowners. Little do they know that their new house comes with a big catch. Lucas and Jenny soon find themselves in a fight for their lives when they become trapped in a battle between their Homeowners Association and an onslaught of monsters from hell. The horror-comedy takes the timely concern of home-ownership and wraps this up in an entertaining action-packed thrill ride.“
Watch the new trailer below, which introduces one wild HOA gathering during an equinox. Things get bloody fast.
Chris Mayers (Adult Swim Yule Log), Haley Leary (“The Walking Dead”), Levi Burdick, and Julian Smith star.
William Bagley writes and directs, in addition to producing with Smith, Matt Dodd, Luke Williams, and Tim Reis (Adult Swim Yule Log).
Ahead of the release, Bagley said, “My goal with this film was to make a hilarious, fast-paced thrill ride while also telling a great story with heart. Hopefully, through all the blood, laughs, fights, and gags, you leave the film feeling inspired to tackle whatever life throws at you.“
Hold the Fort premiered at Fantasia last summer before going on to play FrightFest London, Toronto After Dark, and Beyond Fest.
I wrote in my review, “It’s an infectiously charming assemblage of jokes and monster vignettes bound together by a barebones plot with not much on its mind beyond delivering an entertaining time.”
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