Netflix is promoting their Emmy-nominated original series, “Hemlock Grove,” (read our special report from set), premiering on Friday, July 11th at 12:01 AM PT, by sending press a tongue in the mail, accompanied by a clip from Dr. Pryce.

“Consider it a preview, a promise of more to come, a gift,” he exclaims. The video is part of a viral tying into the Godfrey Institute, a place that turns dreams into progress.

We’ve shared the clip and image below, along with a Season 2 featurette and a look back at Season 1!

The drama series was the first foray into television by internationally acclaimed horror master Eli Roth (Hostel, Cabin Fever). Roth says Netflix supported them taking the series in a “dangerous direction” stating that “they encouraged us to go even further – into a scarier, darker, and sexier place,” he explained. “We guarantee you won’t see anything like this anywhere else on television.”

“Hemlock Grove” is a supernatural thriller which explores the strange happenings in a small Pennsylvania town. The show focuses on the unlikely friendship between the founding family’s young heir, Roman Godfrey (Skarsgård), and gypsy newcomer and outsider, Peter Rumancek (Liboiron). Each holds a monstrous secret that has been unleashed.

“Season two continues with the town coming to grips with the shocking massacre incurred by one of its deadliest creatures. Roman and Peter are now faced with new responsibilities and the realities that come with adulthood. Roman’s relationship with his mother, Olivia, is all but dead as he struggles with his unwanted Upir birthright and the disappearance of his sister, Shelley. Peter moves in with Destiny and is forced to get a job after his mother is sent away. Meanwhile, in search of a new life, newcomer Miranda Cates, embarks on Hemlock Grove with an unknowingly profound effect on Peter and Roman. And Norman, still reeling from the loss of his family, must face the harsh truths that are uncovered about those he still loves. The White Tower looms menacingly over the town as Pryce’s mysterious experiments are questioned and he will be faced with the hardest decision of his career.”

Based on Brian McGreevy’s novel of the same name, who is returning? All ten episodes of the one-hour series stars Famke Janssen (X-Men), Bill Skarsgård (“Simon & The Oaks”), Landon Liboiron (“Terra Nova”) and Dougray Scott (Mission Impossible II). The series also stars Madeline Brewer (“Orange is the New Black”), Madeleine Martin (“Californication”), Joel de la Fuente (“Law & Order: SVU”) and Tiio Horn (“18 to Life”).