Remember when renting a movie was as much fun as watching one?
It’s undoubtedly easier than ever to rent movies (you don’t even have to put on pants anymore!), but at the same time, something was lost when video stores collapsed and digital streaming took over. Renting movies is no longer an experience, reduced instead to picking up a remote and pressing a button.
Easier? Hell yes. As much fun? Definitely not.
Most horror fans have a fondness for the video store experience, and particularly for the horror VHS artwork that lined the walls of those mom & pop shops. This new video from Entertain the Elk takes a closer look at all that wacky and wonderful artwork, approaching it from an advertising perspective.
As the video points out, the best horror VHS art was marketing gold, checking off all the right boxes and smartly ensuring that we *had* to rent certain movies.
Attention. Interest. Desire. Action.