Universal Pictures is pulling off some wicked subliminal messaging in their new teaser for Jurassic World: Fallen Kingdom.
The sequence opens with a shot of a museum with a voiceover (Bryce Dallas Howard) asking, “Do you remember the first time you saw a dinosaur?” Even though the speaker is talking to Chris Pratt, who is then shown feeding a baby raptor, it’s clearly speaking to the audience. We all remember the first time we saw dinosaur bones. We also remember the first time we saw a dinosaur – in Steven Spielberg’s Jurassic Park. With a single line of dialogue, Universal has tapped directly into our nostalgic veins. That’s perfect marketing.
As for the full trailer? We’ll have it for you tonight, and if the featurette is any indication, it’s going to be gangbusters.
J. A. Bayona (A Monster Calls) directed the new installment.
Chris Pratt and Bryce Dallas Howard are returning for the sequel, which also stars Jeff Goldblum, along with Justice Smith, James Cromwell and Toby Jones. Colin Trevorrow, who directed Jurassic World, wrote the script for the sequel with Derek Connolly.
Producers Frank Marshall and Pat Crowley once again join executive producers Steven Spielberg and Trevorrow. Belén Atienza also produced.
Life finds a way on June 22, 2018.