As you may recall, Sandra Bullock explains to Sylvester Stallone in 1993’s sci-fi/action film Demolition Man, set in the year 2032, that Taco Bell was the only restaurant to survive the “franchise wars,” meaning that literally every restaurant in the film’s future world is, well, Taco Bell.
At this year’s San Diego Comic Con, specifically from Thursday, July 19 to Saturday, July 21, Taco Bell will be paying tribute to the 25th anniversary of Demolition Man with a limited time pop-up shop dubbed Taco Bell 2032: Demolition Man Experience, a recreation of the futuristic Taco Bell seen in the film!
As a tie-in with that pop-up experience and the limited time return of their Nacho Fries, Taco Bell has just unveiled Web of Fries II: Franchise Wars, a sequel to their Web of Fries commercial that essentially serves as, believe it or not, a prequel to Demolition Man!
“When you create a fake trailer for a fake movie for a real product that surpasses all expectations of products (and movie trailers), it seems inevitable that you have to create a sequel,” explains Marisa Thalberg, Taco Bell’s chief brand officer. “And what better way to tease this sequel than pay homage to a real movie’s 25th anniversary—one that had a very compelling view of a fictional future?”
Experience the franchise wars below!
