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’47 Meters Down’s’ Theatrical Gamble Pays Off!

The strangest thing happened last summer when Entertainment Studios’ Freestyle Media acquired Johannes Roberts‘ shark thriller 47 Meters Down just weeks before Dimension Films was to release on DVD and VOD platforms. The move was unheard of and could only be explained by the booming success of Jaume Collet-Serra‘s The Shallows just a month earlier, which went on to make $55M at the domestic box office.

What made the move even more bizarre was that press copies of the DVD release had already been sent out and the film had leaked all over the Internet. In fact, I had posted the first ever online review (when it was still titled In the Deep) exclaiming the film was “full of bite, and is vicious enough for the hardcore horror audience, while also providing an immense amount of thrills for everyone else.

[Related] The 5 Definitive Killer Shark Movies You Need To Watch

After nearly a year on the shelf, Entertainment Studios released 47 Meters Down on the very same weekend as the Blake Lively thriller The Shallows hoping for the same success. While it’s not on par with Sony’s big budget shark film, the gamble has paid off for 47 Meter Down. Early estimates peg the independent production’s opening weekend in the $11-12M range. While I wasn’t able to get a breakdown on the actual marketing spends, I am being told my insiders that this is nearly triple what the film was initially tracking! While big studio films are easier to break down financially, it’s very difficult with an indie production. My educated guess is that they spent somewhere between $5-12M on marketing, which would mean that the film would need to make somewhere between $10M and $20M to break even. Opening at $12M would suggest the full run could hit $25-30M. While 47 Meters Down may have opened at #4, this is a big win for an indie production that nearly was dumped on home video. Speaking of, this opening will most definitely help the film’s home video sales in addition to boosting its international value.

This excellent thriller that stars Mandy Moore and Claire Holt (read our interview with both) who are trapped in a cage at the bottom of the ocean.

On the rebound after a devastating break-up, Lisa (Many Moore) is ready for adventure while on vacation in Mexico. Even still, she needs a little extra persuasion when her daring sister Kate (Claire Holt) suggests they go shark diving with some locals. Once underwater in a protective cage, Lisa and Kate catch a once in a lifetime, face-to-face look at majestic Great Whites. But when their worst fears are realized and the cage breaks away from their boat, they find themselves plummeting to the bottom of the seabed, too deep to radio for help without making themselves vulnerable to the savage sharks, their oxygen supplies rapidly dwindling.



COMMENTS

22 Comments
  • Matty Ice 2016

    Total rubbish…..This movie blows and you know it …June 20th 1975…Look it up….Or look at my shirt…

  • ScriptGiverrrr

    Some facts: The Shallows was made for $17 million. Hardly big budget. 47 was purchased for single digit millions and the studio confirmed they spent $30 million on marketing. It will need to make around $65-70 million WW to be in the black. If not profitable theatrically, it eventually will be after VOD etc. facts are cool.

    • PMD2

      I was going to say that the average P&A cost for a wide release film is at least $30 million. You can’t release a film in more than 2,200 theaters and only spend $5-$12 million on marketing. That’s literally impossible.

      • ScriptGiverrrr

        The info is only a google search away, too.

      • Depends on which marketing strategy is choosed by the studio. You don’t have always to spend that much. Mostly because it doesn’t make sense. I mean most of the times the studios are pretty aware about how much a movie is going to gross. For a movie like this there’s no need to reach 65-70mm, cause it’s highly improbable (never say never but…)
        A worldwide gross of about 35-40mm would be considered a success.
        Plus you have to remeber that the movie was bought from the original studio (so the expense of the budget has been already recoup) and that the new studio is on the hook for the distribution cost

  • richp_91

    Loved this movie.

  • Brando

    In a perfect world we’d get a new shark attack thriller every year right before Shark Week!

  • Necro

    Good film. Kept me watching the screen the entire time.

  • pablitonizer

    So glad for Mandy & Claire’s success! This film deserved this theatrical release, and so happy it grossed this amount! Hope this opens doors to new indie films that deserve this treatment

  • Looking forward to checking this one out.

    • J Jett

      Zach i think (and hope!) you like it! i loved both THE SHALLOWS and 47 METERS DOWN.

      • I wasn’t crazy about The Shallows but this looks far more intense to me. Plus, I have a strange soft spot for Mandy Moore, so I’ll instantly be rooting for. Lol

  • Sykes

    “In fact, I had posted the first ever online review (when it was still titled In the Deep)”

    Coming Soon reviewed it days earlier, and this blog… http://mjsimpson-films.blogspot.com.au/2016/05/47-meters-down.html reviewed it two months before.

    The only thing lamer than someone yelling “FIRST!” is when it’s not even true.

  • J Jett

    CONGRATS to the film/it’s cast, etc.!! this is a really good movie! some parts IMO are unbearably intense (when Mandy is swimming out over the ocean floor sea cliff to get the flashlight off in the distance)!

  • Trioxin83

    I found this film horribly boring, and I usually like shark movies, but just couldn’t get into this one.

  • Hugh Manatey

    The movie had a good, dark ending. But that’s about it.

  • The movie it’s just okay, IMO.

  • Mike Wallace

    I’d be into this flick if the shark FX didn’t look like a video game. I’ll wait for Meg.

    • Tong Ing

      47 Meters Down in HD Full Streaming === SQUAD.LIGHT-MOVIE.US ===

      -[COPY.AND.PASTE.THE.TEXT.BOLD.IN.NEW.TAB]-

  • pablitonizer

    47 meters down is still strong at the box office in its 2nd week, #4 grossing 24 million so far. I think it’ll surpass the 35M mark by the end of its run which is amazing for this indie film!

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