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Could Capcom’s Mysterious Viral Marketing Campaign Be Related To Resident Evil 6?

A creepy new viral marketing campaign has popped up called ‘No Hope Left’, and like all mysterious things, the people of the Internet have banded together to come a little closer to solving its riddles. It started off as a website covered with pictures and videos of a single message “No Hope Left”. What made this a little more intriguing was the odd symbol used in place of the first ‘O’, which my boundless skills in investigative journalism have identified as a biohazard symbol.

Until today the source of the viral ads was unknown, but thanks to The Sixth Axis, the source has been confirmed to be none other than Capcom. I have some videos and a more info waiting for you after break — let’s see if we can’t figure out what all this is about. In case you’ve been living under a particularly large rock, Capcom’s Resident Evil franchise has been pretty busy lately. The Resident… err, Re5ident Evil: Retribution trailer is due to strike the interwebs tomorrow, and both Resident Evil: Revelations and Operation Raccoon City are preparing to take over our very lives.

It’s a little strange to me that Capcom would start advertising another Resident Evil game when Revelations and Operation Raccoon City still aren’t out, but I love me a good viral ad campaign, so I won’t complain. Someone who does complain is the sobbing woman in the video below. We get it, you’re about to die, slowly and most likely very painfully. Get over it.

Creepy, right? Thankfully, we won’t have to wait long to find out exactly what all this means, because we have a date, and that date is:

2pm Tomorrow.

You want to know what else is going on tomorrow? How about Capcom’s celebration of Resident Evil’s 15th anniversary, which they will be streaming live on their Ustream channel. Seems like a dandy time to make an announcement, if you ask me.

What do you think of all this? Are you ready to start getting excited for another Resident Evil game?

News via The Sixth Axis and the No Hope Left website



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