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‘Dead Island: Riptide’ Commercial Banned In Australia

In the CG trailer for Dead Island: Riptide, a couple trapped in a wrecked boat commits suicide as a horde of zombies tries to break in. After receiving numerous complaints about the ad, the Australian Advertising Standards Board decided “the issue of suicide is a depiction of violence which is not justifiable even in the context of an advertisement for a computer game aimed at adults.” It’s now been banned from airing on television.

All Interactive Entertainment, the Australian distributor of Dead Island: Riptide, responded, saying “The first scene of the advertisement does imply the suicide of the protagonists; however this is implied rather than explicit, and is presented in a context readily recognizable as a fantasy i.e. an overwhelming zombie invasion. The scene does not imply that suicide is a viable option in a real world situation. I believe it is substantially dissociative and is unlikely to draw any parallels in the mind of anyone who has had the deep misfortune to have been affected by the suicide of a family member or friend.”

See the now banned commercial after the break.

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  • djblack1313

    i don’t take the issue of suicide lightly but them banning this ad is fucking stupid.

    • weresmurf

      Welcome to my country, where this year marks a pivotal part of history where we ONLY JUST caught up to the rest of the world in having an equivelant NC-17 rating for our games.

  • Incinerated

    Ban or no ban, this excuse shows a weak understanding of humanity and suicide: “…presented in a context readily recognizable as a fantasy i.e. an overwhelming zombie invasion. The scene does not imply that suicide is a viable option in a real world situation.”

    People commit suicide because they feel their situations and feelings are overwhelming and in that moment they want the pain to stop. It doesn’t matter if it’s zombies, aliens, or an abusive home and school life, there is commonality in the pain and hopelessness. So, this commercial does resonate with the real world response to being and feeling overwhelmed through suicide.

    The Australian distributor would have been better off just owning it and saying the commercial depicts how people feel when overwhelmed. That would mess with the dissociative excuse, though. If it was that substantially dissociative, there would be no drama to the clip and it would be utterly pointless as marketed. So many excuses and so wrong.

    It would also be less insulting to gamers if they stopped using dramatic trailers like this. That trailer for the first game was great but did not reflect the tone of the game at all.

    • Adam Dodd

      Really well said. I completely agree.

    • Canucklehead

      You have no idea why people commit suicide.

  • doomas10

    Epic fail. First of all it is a game for adults, isn’t it? Second, similar have been depicted into films – see Resident Evil Extinction- Carlos, or Aliens – Vasquez, Corman and more. So what’s it the fuzz about?

  • ThunderDragoon

    People are so uptight nowadays. I find it so funny how they complain about stuff like this, but there are people having sex on TV shows all the time. On another note, Dead Island comes out with some of the best advertising.

  • Canucklehead

    This coming from a country that has killer crocodiles, poisonous everything and giant cans of Fosters.

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