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The show is still posting monster numbers, but AMC is surely getting worried.

One of the big stories surrounding “The Walking Dead” this season has been the show’s ratings, which have dropped significantly from previous seasons. Despite the series jumping headfirst into the hugely popular, hotly anticipated “all-out war” storyline from Robert Kirkman’s comic books, expected to be the most must-watch era for the show, viewers have been tuning out in concerning numbers during Season 8, which pulled in 11.44 million viewers for its premiere and subsequently dropped to as low as 7.47 million.

Mind you, those are still crazy good numbers for any show, but when the numbers for the previous season were in the 10.16 – 17.03 range, well, that’s not exactly great news.

This past Sunday night’s mid-season finale of “The Walking Dead” averaged a 3.4 rating in adults 18-49 and grabbed 7.9 million viewers, giving Season 8 the lowest rated mid-season finale since the second season‘s had a 3.5 rating and 6.6 million viewers.

Especially worrying considering AMC promised a shock during this past Sunday night’s episode – Carl was bitten by a walker, it turned out – that we’d all be talking about.

To give some greater context to Season 8 at large, the season has averaged 8.7 million viewers per episode, while Season 7 averaged a whopping 12.1 million per episode.

What’s the problem here? As we already touched upon in the recent past, “The Walking Dead” hasn’t exactly been must-watch television this season, giving us eight episodes that haven’t really done much justice to the all-out war storyline. Aside from the Carl reveal this past Sunday night, not all that much has really happened throughout the course of Season 8, so it’s not surprising that many viewers have been tuning out. Even with the promise of a mid-season shocker, many still weren’t compelled to tune back in this past Sunday night, suggesting they just plain don’t care anymore. And I hate to say this, but I can’t blame them.

I’ve been a supporter and defender of “The Walking Dead” since the very beginning, which has always kept my interest despite losing so many of my friends. But even I have found myself bored with Season 8 – a season that has mostly gone through the motions and told us stories that we’ve already been told before. Whereas the show once felt like must-watch TV, it’s recently begun to feel like you can skip a large block of episodes and really miss nothing at all, which is unquestionably a huge red flag about the show’s future.

Eight seasons deep, has “The Walking Dead” overstayed its welcome? Has the show become a victim of its own massive success, causing it to be dragged out beyond its years?

The more important question, I suppose: Can AMC find a way to inject fresh new life into their most successful show, winning back viewers and turning those ratings around?

Personally, I remain hopeful. And I remain a viewer and a fan.

Writer in the horror community since 2008. Editor in Chief of Bloody Disgusting. Owns Eli Roth's prop corpse from Piranha 3D. Has two awesome cats. Still plays with toys.

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Editorials

Why Mainstream Horror Should Lighten Up

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“Elevated Horror.” Of all the combinations in the English language, that one is the most insufferable. 

It represents almost a decade of scary movies that, for the most part, took themselves too seriously. Horror responds to the moment, so its “why so serious” lean makes sense as we scuttle through the “worst of times” equation of Charles Dickens’ famous opening lines. But there’s still an opening and a need for a lighter approach; one that not only has fun with its audience but takes the piss out of a genre that is seemingly letting its newfound “respectability” go to its head. 

Wes Craven believed devotees see horror films to let out their fears one primal scream at a time. At their core, these movies are roller coasters; they bring us as close to the edge as possible before pulling us back into a safety net of reality. The need for a bigger and badder coaster increases during times when the size of that net decreases.

There’s a thrill that comes from imagining being in a foot race with a madman, or outthinking the hordes of zombies on the other side of the door, plus the scavenger humans coming behind them. There’s even a rush that comes from imagining how one might deal with possession to see good triumph over evil in the end. It’s all about building tension and releasing it through catharsis. That cathartic release usually sounds like screams followed by laughter, which signals relief. Genre heavy hitters over the past 10 years offered very little of that respite when the credits rolled. Films like Hereditary, The Witch, Talk to Me, and even Smile (pick one) keep that tension going after the screen fades to black.

Hereditary

As the genre became obsessed with creating trauma metaphors, that lack of release made sense. Anyone with even a small sample size of traumatic experiences knows those emotions don’t magically resolve themselves in an allotted run time. But how much trauma can one take? Especially when there’s a mess going on outside that few of us can escape from. Movies offer that off-ramp, no matter how short. 

Everything can’t be, nor should it be, “elevated.” Audiences need thoughtful explorations of life’s ills via monsters as much as they need murdering masked maniacs with kitchen knives. And no, it doesn’t have to go any deeper than that. Sometimes, a knife is just a knife, and it’s still worth our time and respect. As weird as it sounds, that simplicity is comforting not in spite of the trauma but because of it. 

The worst of times should manifest more than just anguish. People need to laugh just as much as they need to think seriously about this moment in time. Even the Scream franchise forgot the meta rock upon which it built its church when the latest foray sacrificed the subtle comedy for serious drama. Scary Movie returned at the perfect moment. It provides the necessary laughs, but it’s not a cure-all.

This isn’t a call for Scary Movie imitators but a return to a mainstream landscape where Killer Klowns from Outer Space sat with The Serpent and the Rainbow, nestled neatly with the latest Nightmare on Elm Street, which took nothing away from The Vanishing.

They Live

Even They Live, John Carpenter’s horror sci-fi satire sandwich, kept its tongue firmly in cheek while discussing serious ideas still relevant in 2026. Yes, a film about aliens taking over the world through subliminal messaging only visible through coded sunglasses is, in fact, a tad silly. Carpenter understood that mainstream horror can’t become so self-important that it never looks itself in the mirror and laughs at that inherent silliness. 

The thing is, horror historically excels at poking fun at itself. Most of the Scream franchise, The Cabin in the Woods, or The Blackening show adoration without kowtowing. They recognize tropes and trappings but invert them for an audience already in on the joke, but one that also finds solace in said conventions. This keeps the genre on its toes; once something gets parodied, it’s usually time to evolve. That breeds new ideas and fresh filmmakers, which not only strengthen the genre’s collective voice but also amplify it.

Get Out, as “elevated” as some critics want us to believe it is, is a cathartic, populist scary movie that spoke to an untapped audience rather than speaking down to them. Backrooms is one of the biggest horror hits in years, partially because it’s fine-tuned for modern-day teenagers instead of their parents. Movies like these tell everyone the genre is open for business; open for innovation and, yeah, open for new ways in which people can lovingly poke fun at with a wink and a nudge. 

Horror needs dread as much as it needs laughter.

Catharsis is just as important as tension, and pulpy populism has the same merit as more high-brow material. Respectability shouldn’t come at the expense of an experience akin to walking through a haunted house. At a time when joy seems in short supply, horror should look to its past to map out its future, and make things just a tad brighter for audiences.

Backrooms

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